CADDIS Eye Appliances and Vertebrae Unveil 3D and Virtual Try-On Experiences for Reading Glasses – No App Required

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New Augmented Reality (AR) and 3D functionality answer shoppers’ questions about the fit and style of reading glasses - all within the eCommerce path to purchase

CADDIS Virtual Try-On

Thanks to Vertebrae, our customers can virtually try on our most popular reading glasses and examine them from every angle for a seamless, web-based shopping experience that brings our products to life in a completely new way.

Vertebrae, the technology leader in 3D & augmented reality (AR) solutions for retail, today announced that it is partnering with the ‘anti anti-aging’ brand CADDIS to deliver seamless AR try-on and 3D experiences for the company’s stylish reading glasses.

Powered by Vertebrae’s Axis platform, CADDIS now offers web-based 3D and AR-enabled visualizations for more than 30 of their most popular eye appliances, allowing shoppers to examine details up close and virtually ‘try on’ different reading glasses to get a sense of exactly how they will look with accurate size and scale. The result is a standout shopping experience that uniquely blends the physical and digital worlds to give shoppers more confidence in their purchase decisions.

“CADDIS’s blue light blocking readers are designed with an 'anti anti-aging' mindset – we believe it’s amazing to be the age we are, right here and right now,” said Steve Genzler, co-founder at CADDIS. “Thanks to Vertebrae, our customers can virtually try on our most popular reading glasses and examine them from every angle for a seamless, web-based shopping experience that brings our products to life in a completely new way and demonstrates with remarkable accuracy how the frames will look on their face. Product returns are the Achilles heel for every retailer, and these 3D and AR experiences give shoppers a much better sense of whether the product is right for them, before we ship it out. We are excited about today’s launch and anticipate not just higher conversion rates, but lower returns. “

Shoppers visiting CADDIS product pages from their mobile or desktop browser can choose to view a 3D model of the eyewear and closely examine it from every angle. From there, the shopper can tap ‘New: Virtual Try-On’ and see a virtual image of the reading glasses projected onto their face and dynamically mapped to the proportions of their individual facial features. With these highly effective 3D and AR tools available via a direct product page link, shoppers can quickly determine the style and color they like. If the user is shopping from a device with a front facing depth camera (like an iphone released within the last three years) they can get an even more accurate view of the glasses -- all without needing to download a separate app.

“We are excited to partner with CADDIS to offer immersive shopping experiences that closely mirror shopping in the store,” said Vince Cacace, CEO of Vertebrae. “CADDIS’s try-on AR and 3D offerings are one of the best ways to showcase their modern, sophisticated eyewear online while ensuring their customers are confident about their purchases. With Vertebrae, CADDIS is able to proactively offer a solution more akin to shopping for the glasses in store -- and all within the eCommerce site experience.”

About the Axis Platform
Axis is an innovative, immersive commerce platform that allows retailers to deliver web-based AR and 3D experiences anywhere consumers browse and shop. With Axis, retailers leverage one unified platform to transform product catalogs into high-fidelity, customizable, and reusable 3D models that are managed, deployed and measured within existing product workflows. Axis delivers immediate conversion gains by building consumer confidence in purchase decisions, while driving long-term business impact by providing new insights to inform product, marketing, and merchandising strategy.


OUR STORY: CADDIS is the anti anti-aging brand. That’s our stance. We want to have an open and frank conversation with you about how absolutely right on it is to be the age we are, right here and now. CADDIS is calling bullshit on 50 is the new 40, on the whole fountain of youth illusion, on the many industries that are profiting on vanity and fear of age, on the concept of “aging gracefully” and on the notion of raging against the dying of the light.

Now is what we got, and now is pretty awesome.

About Vertebrae
Vertebrae is the leading provider of 3D & augmented reality (AR) commerce solutions for the world's largest brands including adidas, Coach, Facebook, Microsoft, Toyota, Herschel Supply Co. and more. Founded with the vision of making the online shopping experience more like real life, Vertebrae’s technology enables web-based 3D & AR product visualization and try-on experiences that drive engagement and sales. The company’s award winning immersive commerce platform and unparalleled expertise in enterprise eCommerce and 3D and AR ensure that the process of 3D asset creation, management, deployment, and reporting is fast and easy for retailers of all sizes. Vertebrae is headquartered in Los Angeles with offices in Austin. For more information, visit

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Emily Brady
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