DENVER (PRWEB) July 13, 2021
CaliberMind, the leading B2B customer data platform delivering revenue analytics, recently secured funds from Denver Angels.
The $285,000 syndicated investment (part of a larger round) will allow CaliberMind to continue focusing on expanding its self-service reporting functionality while expanding its go-to-market team. While they have been building momentum in the market, these funds will help accelerate growth and give them sufficient runway before seeking a Series A.
Traditional B2B marketing analytics solutions bolt on to either a CRM or marketing automation platform. The problem is that attribution platforms don’t connect to all relevant data sources and are often significantly bogged down with data issues.
CaliberMind is a customer data platform with modeling that leverages machine learning. Instead of using problematic data as-is, CaliberMind ingests that data into its customer data platform and uses advanced logic to deduplicate, merge, and link their clients’ key data sources. CaliberMind also offers out-of-the-box integrations with tools commonly used by marketers and other key business stakeholders.
One sign of CaliberMind’s increased mindshare in the B2B technology space is the Gartner research report issued stating that CaliberMind is included in the 2021 Cool Vendor in the Technology Marketing report. The companies listed in the Cool Vendors report are selected for their unique approach to scaling businesses looking to gain more market share. The Gartner report can be accessed here (https://gtnr.it/3hTW95K).
“We are honored to be included with some truly great vendors in the Technology Marketing space. It’s exciting to see CaliberMind getting the attention we’ve worked so hard to earn. We saw so many marketers still struggling with disconnected information, and it’s our aim to be seen as the world-class solution to that problem we work so hard to be,” said Eric Westerkamp, CEO of CaliberMind.
CaliberMind was also mentioned by Research and Market’s Marketing Attribution Software - Global Market Trajectory & Analytics report (https://bit.ly/3yLYuGq) and Market Digit’s Global Customer Data Platform (CDP) Market Study: An Emerging Hint of Opportunity report (https://bit.ly/3e8eQl4).
Revenue operations and marketing operations are proving to be a competitive advantage for B2B businesses that manage to get it right. They enable companies to scale at a faster rate and uncover data insights critical to making business decisions. This is why 89% of companies reported an intent to invest more in marketing operations in a recent BrandMaker survey (https://prn.to/2TYvFYz).
CaliberMind is a thought leader with a team of subject matter experts positioning itself to help operations teams make the most out of upcoming budget.
Gartner, ‘Cool Vendors in Technology Marketing’, Ray Pun, Alastair Woolcock, Julian Poulter, Michael Maziarka, David Yockelson, Christy Ferguson, June 01, 2021
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
CaliberMind is a Customer Data Platform built for B2B revenue marketers that use data, analytics, and automation to grow revenue faster together with sales. To read up on the latest marketing operations trends, check out calibermind.com and their podcast, The Revenue Marketing Report (https://apple.co/3hvAH80).