CallRail Adds Over 1,200 Agencies To Its Specialized Partner Program Since Inception Last Year

Share Article

The Atlanta-based analytics platform helps digital marketing agencies improve client retention and spur growth through its unique partner program

"CallRail is committed to not only providing our agency partners with complete visibility into their digital marketing efforts, but to help their clients do the same."

CallRail, a lead-focused analytics platform, announced today that over 1,200 digital marketing agencies across the US, Canada, UK and Australia have enrolled in the company’s Agency Partner Program since its inception last year. CallRail works with nearly 13,000 small businesses served by its agency partners, not only helping agencies increase client retention, but proving which channels and campaigns are driving the most leads for small businesses with limited budgets.

CallRail provides agency partners a host of marketing resources, exclusive content and specialized sales support with a goal of helping them grow their business and attract new clients. The program further establishes top digital marketing agencies as leaders in a results-driven world, as evidenced by their proficiency with CallRail, along with a track record of delivering impressive ROI for clients.

Genius Digital Marketing, an agency with over 100 clients across the US and Canada, partnered with CallRail to improve lead scoring and show clients exactly where their inbound calls are coming from. Genius initially set up CallRail for a medical client, but quickly added clients in construction, real estate, and now legal.

“CallRail helped us increase client retention by over 90%,” said Aaron Metzger, CEO and co-founder of Genius Digital Marketing. “We’re not only showing clients where their calls are coming from, but working with them to conduct lead-scoring. This allows us to assign values to leads, proving a relationship between cost per action and return on advertising spend. It’s never been easier to prove the value of our efforts to clients, which has ultimately helped us grow and retain our client base.”

The agency has also experienced a boost in client retention and reduction in time spent reporting since partnering with CallRail.

“There's a huge disconnect with lead generation when it comes to phone calls,” said Metzger. “With CallRail, our team can now track leads coming through the phone, which was a huge hole for us in showing PPC efficacy. By applying attribution, we can also demonstrate better results without relying on internal client teams to provide conversion data to us — saving them time and making their lives easier as a result.”

In a results-driven marketing world, offering more visibility into agency customers' leads has played a role in the growth of the Agency Partner Program. As the program continues to gain momentum, CallRail will look to help more agencies like Genius Digital Marketing achieve success by giving them the tools and ability to use data in a big way. CallRail is hosting a webinar with Genius Digital Marketing and DashThis to show how agencies are using CallRail’s new DashThis integration to power their client reporting on July 23 at 2 p.m. EST.

“CallRail is committed to not only providing our agency partners with complete visibility into their digital marketing efforts, but to help their clients do the same,” said Mary Pat Donnellon, chief revenue officer at CallRail. “Our Agency Partner Program is designed to accelerate growth and increase visibility for digital marketing agencies, and to further establish them as leaders in their profession. In the last year, we have added new co-marketing opportunities, new avenues for agencies to grow their revenue, and new resources for them to offer call tracking, form tracking and conversation intelligence to prospects and clients.”

CallRail’s Agency Partner Program has benefits across the categories of co-marketing, partner enablement, product and community. As agencies bring more clients to CallRail, they will “level up” in the program’s partner tiers. Each tier grants access to additional exclusive benefits, with revenue sharing included for partners on the program’s highest tiers.

To learn more about CallRail and their products, please visit

About CallRail:
Since 2011, CallRail has helped more than 150,000 small businesses and digital marketing agencies worldwide, who rely on quality phone calls and other inbound leads, boost success and sustain growth. The intuitive platform works within customers’ existing workflow to connect data from calls, forms, chat and beyond—bringing perfect visibility into their digital marketing efforts so customers can achieve better outcomes. CallRail seamlessly routes leads and integrates with several major marketing and sales platforms including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.

The Atlanta-based analytics platform is powered by a team of more than 200 passionate and hardworking employees. CallRail has been featured on the Inc. 5000 fastest growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The company also earned a spot on Inc. Magazine’s 2018 and 2019 Best Places to Work list, and most recently on Forbes’ 2020 list of Best Startup Employers, beating out 2,500 companies across the nation for its irreplicable workplace culture. For more information or to view a demo on the product, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website