CallRail Receives $56M In Funding And Achieves Record ARR, Ends 2020 As An Integrated Marketing And Analytics Platform

Share Article

SMBs and agencies first partnered with CallRail for its best-in-class Call Tracking technology; now, CallRail is their go-to platform for managing all leads and marketing insights

CallRail
"CallRail is a vital solution for any organization looking to improve their overall marketing strategy, and ultimately increase revenue, without breaking the budget."

CallRail, a lead-focused marketing and analytics platform, announced today that it reached $60M in ARR and received an additional $56M investment from existing investors Sageview Capital and Leaders Fund, showing a strong vote of confidence in CallRail’s growth trajectory, and bringing CallRail’s total capital raised to $132M. The company maintained profitability and a 30%+ YoY growth rate amidst a global pandemic. With a 35% increase in overall call volume between June 2019 and June 2020, consumers are counting on the phone to answer their questions now more than ever. Marketers are honing in on their inbound strategies and looking to CallRail to help them track these conversations all in one place. With the Call Tracking Software market expected to achieve massive growth by 2026, CallRail will continue to be integral to the businesses they work with.

“By learning from and partnering with our customers to expand our products, we continue to push the status quo in Call Tracking and have become a fully-integrated marketing and analytics platform, helping SMBs improve efficiency and productivity,” said Mary Pat Donnellon, CRO of CallRail. “The growth we achieved this year is a testament to the value our platform provides our SMB and agency customers.”

Since its inception in 2011, the company’s Call Tracking technology has been vital to small-to-medium-size businesses (SMBs) and agencies, helping them understand why their leads — and their clients’ leads — are calling. CallRail's transition to a platform began in 2019 with the introduction of Form Tracking, when CallRail made its signature multi-touch attribution insights available for leads captured through forms on businesses' websites.

After rolling out Form Tracking, CallRail listened to the needs of their customers and announced two new products in 2020 that allowed SMBs to improve their marketing strategies and customer satisfaction: Conversation Intelligence and Lead Center. Conversation Intelligence offers automated call transcription and AI-powered call analysis, allowing businesses to affordably analyze valuable phone call data and take appropriate actions such as identifying training opportunities for employees. Lead Center, CallRail’s most recent product launch in 2020, enables SMBs to connect with, prioritize and manage every lead from a single inbox, regardless of interaction type, so no opportunity is missed. Both of these products have enhanced efficiency by allowing marketers to manage their insights all from one unified platform.

With its robust platform, CallRail is quickly becoming the single software solution SMBs and agencies need to manage leads and achieve better sales and marketing outcomes. CallRail is going all-in with a product-led growth approach, investments in its team and attracting top talent by building a culture of purpose and impact. These strategies will continue to support CallRail’s customers’ growth in 2021.

“We started CallRail nearly 10 years ago because there weren’t any call tracking services available to small businesses that were affordable and tailored to their specific business needs,” said Andy Powell, CEO and co-founder of CallRail. “Today, we are extremely proud of the platform we built and how it has democratized insights and tools that help SMBs manage and improve their overall marketing strategies, ultimately enabling growth.”

"CallRail is a vital solution for any organization looking to improve their overall marketing strategy, and ultimately increase revenue, without breaking the budget,” said Dean Nelson, senior partner at Sageview Capital. “The COVID-19 pandemic has further demonstrated the importance of technology in helping businesses, especially SMBs, engage with their customers and pivot their strategies in an unpredictable environment. We’re proud to continue supporting CallRail and their mission to democratize marketing and analytics tools for businesses of all sizes.”

“CallRail has consistently pushed the status quo to become the best in Call Tracking, and now, a platform for businesses to manage insights from all of their communication channels, whether it’s a call, online form, chat or text message,” said Stephen DeBacco, managing partner at Leaders Fund. “Andy and his team have built a remarkable company, which is evident in the tremendous growth CallRail has experienced over the last few years. We look forward to expanding our partnership with CallRail as they continue to deliver innovative solutions, and help businesses achieve better outcomes.”

To learn more about CallRail’s growth, team and products, visit http://www.callrail.com.

About CallRail:
Since 2011, CallRail has helped small businesses and digital marketing agencies worldwide that rely on quality phone calls and other inbound leads to boost success and sustain growth. Now serving more than 150,000 businesses, the intuitive platform works within customers’ existing workflow to connect data from calls, forms, chat and beyond—bringing perfect visibility into their digital marketing efforts so customers can achieve better outcomes. CallRail seamlessly routes leads and integrates with several major marketing and sales platforms including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.

The Atlanta-based marketing and analytics platform is powered by a team of nearly 200 passionate and hardworking employees. CallRail has been featured on the Inc. 5000 fastest growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The company also earned a spot on Inc. Magazine’s 2018 and 2019 Best Places to Work list, and the Forbes Best Startup Employers list in 2020. For more information or to view a demo of the product, visit http://www.callrail.com.

About Sageview Capital:
Sageview Capital LP is a private investment firm focused on providing growth capital and operational support to leading tech-enabled businesses. The firm's investments include 360insights, Aceable, Brandwatch, CallRail, Demandbase, Drivewyze, Elastic Path, Ezoic, MetricStream, Pantheon, NAM, Rapid RTC, Theatro, Womply, and XSELL Technologies among others. The firm was founded in 2006 and is led by co-founders Ned Gilhuly and Scott Stuart, and senior partner Dean Nelson. Since 2008, the firm has deployed over $1 billion across 26 growth capital investments. The firm has offices in Greenwich, Connecticut and Palo Alto, California. For more information, visit http://www.sageviewcapital.com.

About Leaders Fund:
Leaders Fund, Inc. is a venture capital fund that invests in high growth companies taking advantage of the shift to cloud, mobile, and machine learning in the enterprise software sector. Investments include 360insights, Ada, Crowdriff, Flashpoint, Spatial, Spot, Top Hat and Zaius among others. Leaders Fund was founded in 2016 and is led by David Stein, co-founder of Rypple and Workbrain, Steve DeBacco, former COO at Workbrain and CRO of Applied Predictive Technologies, and Gideon Hayden, former Co-founder of Tradyo and Senior Associate at OMERS Ventures. The fund operates from offices in Atlanta and Toronto. For more information, visit http://www.leaders.vc.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website