CalNative Real Estate Partners with Side to Streamline Its Singular Service

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CalNative Real Estate today announced its partnership with Side, the only real estate brokerage that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into boutique brands and businesses.

Led by Richard Guelich, CalNative Real Estate specializes in residential and investment real estate and serves the Coachella Valley and coastal Orange and Los Angeles counties.

Partnering with Side ensures that CalNative has state-of-the-art marketing, technology, administrative, and legal services we need to offer our clients a premium service, no matter what the future holds.

CalNative Real Estate today announced its partnership with Side, the only real estate brokerage that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into boutique brands and businesses. The alliance will ensure that CalNative, known for its ethical, experienced representation and extensive knowledge of Southern California real estate, is powered by the most advanced platform in the industry.

Led by Richard Guelich, a former attorney who has been a broker since 2009, CalNative combines real estate expertise with a deep appreciation for the Southern California lifestyle to create exceptional experiences for its clients. The firm specializes in residential and investment real estate and serves the Coachella Valley and coastal Orange and Los Angeles counties.

Partnering with Side will ensure CalNative Real Estate remains at the cutting edge of the evolving real estate market while allowing its agents to continue delivering premium services to their clients. CalNative Real Estate agents are fully supported by a one-of-a-kind premium brokerage platform, which provides transaction management, property marketing, lead generation, business growth opportunities, vendor management, and infrastructure solutions.

Guelich’s decision to partner with Side stemmed from his longtime commitment to offering clients trustworthy, personalized experiences. “I’ve seen many changes in the industry over the past decade,” Guelich said. “Partnering with Side ensures that CalNative has state-of-the-art marketing, technology, administrative, and legal services we need to offer our clients a premium service, no matter what the future holds.”

Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. Based on its belief that homeownership is a fundamental human right, Side is on a mission to improve the public good by providing top-performing real estate agents, teams, and indie brokerages with the best system, support, service, experience, and results.

About CalNative Real Estate
CalNative Real Estate is a collaborative, ethical, expert team based in Palm Springs. Led by veteran broker and former attorney Richard Guelich, the firm is highly sought after by buyers, sellers, and investors throughout the Coachella Valley, as well as Orange and Los Angeles counties. Each agent advises clients from experience, negotiates with confidence, and delivers with precision. By combining native knowledge with creative execution, they ensure the entire process is as uncompromising as the outcome.

About Side
Side transforms high-performing agents, teams, and independent brokerages into successful businesses and boutique brands that are 100% agent-owned. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.

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Vivien Wang
Side
415.212.8980
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