Update highlights platform's unified resources for non-physician oncology professionals
BASKING RIDGE, N.J., Jan. 21, 2025 /PRNewswire-PRWeb/ -- Cancer Nursing Today, a Formedics property known for providing the latest oncology news for a nursing audience, today announced the addition of advanced practitioners to its logo and overall branding. The purpose is to spotlight Cancer Nursing Today's unique dedication to all nursing professionals in oncology.
Oncology resources typically focus on just one type of care team member, but Cancer Nursing Today is the only online news source that unifies non-physician care team members by equally serving both nurses and advanced practitioners. The branding refresh mirrors the real-world collaboration among these professionals while recognizing that care teams are more effective when they share information and resources. The strategy is proving to resonate with both audiences, with a 187% increase in year-over-year page views and a 161% increase in active users.
With the branding and logo update, Cancer Nursing Today will continue to leverage its growing website, weekly e-newsletters, social media platforms, and its annual CARE Award to highlight the valuable insights of advanced practitioners and nurses in oncology. The goal is to promote the vital leadership roles that these health care professionals serve throughout practice settings.
"Cancer Nursing Today is dedicated to being the voice of nurses and advanced practitioners and takes a holistic approach to providing cutting-edge content for and by this audience," said Helen Moran, Chief Content and Product Officer at Formedics. "This new branding reflects how the online resource is elevating the distinct voices, experiences, and needs of the profession in an inclusive platform that features peer perspectives and expertise from contributors."
Expert contributors have a range of credentials—from APRN, to MSN, to RN—that encompass the spectrum of non-physician oncology care team roles. Cancer Nursing Today features its contributors in articles, videos, and e-newsletters that are carefully curated to reflect the interests of nurses and advanced practitioners.
"With this variety of contributors and formats, Cancer Nursing Today is a compelling platform for our audience to enrich all aspects of their oncology skillset," said Cecilia Brown, Managing Editor of Cancer Nursing Today. "Our contributors' content is powered by their real-world knowledge and experiences in oncology, from supporting patients, to the latest therapies, to mentoring the next generation. We're proud to update our branding to reflect how nurses and advanced practitioners in oncology work hand-in-hand and share knowledge across care teams."
About Cancer Nursing Today
Cancer Nursing Today is an online news source that unifies non-physician care team members by equally serving both nurses and advanced practitioners in oncology. The platform mirrors the real-world collaboration among these professionals, with the goal of advancing oncology care by promoting how nurses and advanced practitioners partner to achieve enhanced patient outcomes and quality of life. The robust digital platform curates cutting-edge cancer research, interviews, conference proceedings, practice updates, and more to serve these oncology professionals throughout their careers and education. Learn more at www.cancernursingtoday.com.
About Formedics, LLC
Formedics is an HCP community and engagement platform that supports and connects health care professionals wherever they practice medicine or choose to learn. In addition to its leading HCP network, Formedics' groundbreaking AI/ML technology unlocks unrivaled health care targeting and engagement for pharmaceutical and life science brands. The Formedics properties include Physician's Weekly, Figure 1, OncWeekly, and AMC Media Group. For more information, visit www.formedics.com.
Media Contact
Claire Nowak-Foltz, Formedics, 1 (262) 424-1334, [email protected], www.formedics.com
SOURCE Formedics
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