Osorio to lead expansion of Canela Sports offering with new content, partnerships
NEW YORK , Aug. 30, 2022 /PRNewswire-PRWeb/ -- Canela Media, a leading, minority-owned technology driven company committed to redefining digital media experiences for the Hispanic community, today announced it has appointed Felipe Osorio to the newly created position of Vice President of Canela Sports, a channel on its free streaming platform service Canela.TV.
Canela Sports features 24 hours of the top live sports: fútbol, baseball, boxing, MMA, action sports and more. As VP of Canela Sports, Osorio will be responsible for expanding content offerings available to users through original content, acquisitions, partnerships and more.
"Felipe's addition to the team is a big win for Canela Media," said Isabel Rafferty, founder & CEO of Canela Media. "He is a leader recognized for building peak-performance teams and delivering revenue and audience growth in the U.S. and abroad. His diversified experience includes a unique blend of diversified experience in sports and Hispanic markets that will help drive Canela to the next level."
Osorio comes to Canela from Univision Communications Inc. where he served as Vice President, Digital Editorial Operations. While there, he worked across Mexico & the U.S. to create innovative sports content for advertisers looking to reach Hispanics in two of the largest Spanish speaking markets. He also spearheaded the execution of multiple deals with key digital platforms, and directed the successful reorganization of the company's digital operations.
"Canela.TV is an exciting platform that has tapped into an incredible growth opportunity in streaming for U.S. Hispanics," commented Osorio. "I'm excited to be part of the team to contribute to Canela's continuing growth path. I look forward to leading the evolution of Canela Sports and bringing unique and innovative sports content to Hispanic streamers."
Osorio also held positions at SS&C GlobeOp and Bank of America in global regulatory and securities roles. He received a Bachelor of Science in Industrial Engineering and Minor in Economics from Northwestern University and a Masters of Business Administration with Specializations in Finance & Strategy from New York University.
Canela Media recently announced exciting new sports content - Canela Boxeo Nights, a partnership with World Cup Boxing Series and exclusive indoor soccer matches through a partnership with MASL.
For additional information on Canela Media please visit: https://www.canelamedia.com/.
About Canela Media
Canela Media is a leading, minority-owned technology driven company offering brands a complete ecosystem to connect with multicultural audiences starting with its free streaming platform service, Canela.TV, which enriches the new generation of U.S. Latinos with free access to unique, culturally relevant content. In addition to TV content, Canela Music features a unique blend of Latin music programming, featuring various genres from Latin Pop, Regional Mexican, Classics, Romantic, and more.
Canela Media reaches more than 50 million unique Hispanics across its 180+ premium Spanish-language sites. Combined with the company's proprietary data, Canela Media possesses in-depth knowledge and understanding of how to establish meaningful and culturally relevant connections with the new mainstream – U.S. and Latam Hispanics.
Headquartered in New York, Canela Media is ranked as the third largest Hispanic ad-focused company and the only female- and minority-owned certified digital company. For more information please visit http://www.CanelaMedia.com.
Media Contact
Jennifer Fugel, Briz Media Group, 1 8456574202, [email protected]
SOURCE Canela Media
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