Canoe Services Over 6.2 Billion Ad Impressions into Cable Video on Demand (VOD) in Q3 2018

Share Article

Dynamic Advertising Up 17% from Same Year-To-Date 2017

Canoe, an advertising technology company providing dynamic ad insertion (DAI) software and services to national TV programming networks announced it serviced ads resulting in over 6.2 billion impressions into TV programming available on its cable operators’ video on demand (VOD) platforms, including set-top-box, IP, and mobile in Q3 2018.

Canoe's VOD DAI service is currently enabled across the managed VOD services of cable operators, Charter, Comcast, and Cox, totaling over 36 million cable households nationwide representing the top 150 DMAs. Canoe stewards thousands of ad and promotional campaigns each quarter on behalf of over 100 national television networks, including A&E, ABC, AMC, CBS, CMT, CW, Discovery, Fox, Hallmark, Hip Hop, HGTV, Kabillion, Kid Genius, MTV, MGM, Music Choice, NBC, Sony, Starz, TNT, TVOne, and Univision.

Canoe also reported that Ad Frequency remained minimal with consumers seeing the same campaign ad once in a single episode at 72%, while Ad Loads remained at an average of less than 4 ads per mid-roll pod.
“As cable VOD starts to reach sellout levels on many networks, we are meeting the challenge of finding new ways to grow business for our Programmers and MSOs .” said Joel Hassell, CEO, Canoe.

In addition, Canoe reported that the percent of ad impressions generated from traditional QAM set-to-boxes to be 75%, and from other devices at 25%. Other devices include IP set-top-boxes, tablets, laptops, and mobile phones that utilize an operator’s service such as Xfinity Stream, Spectrum TV, and Cox Contour to view VOD content and ads.

Of the 6.2 Billion ad impressions, 81% were from external, revenue generating advertiser campaigns, while 19% were from internal television network tune-in promo campaigns. Of the external campaigns, 90% were sold through direct sales teams while 10% were sold through private marketplaces.

About Canoe
Canoe is an advertising technology company dedicated to providing software and services to national TV programming networks. The company performs service assurance for video on demand (VOD) dynamic ad insertion (DAI) on multiple video platforms including set-top-box, IP, and mobile across its 36 million household enabled ecosystem. It performs this managed service on behalf of over 100 national television networks through integration, monitoring, analysis, and resolution resulting in a unified, quality TV experience on all platforms. Canoe is owned by Charter, Comcast, and Cox, and has offices in Denver, Colorado and New York City. Twitter: @CanoeVOD

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Christopher Pizzurro
+1 917-828-7710
Email >
since: 08/2015
Follow >
Visit website