Canopy Talent will create commercial opportunities for UC Berkeley's NCAA DI women's gymnastics and beach volleyball programs.
NEW YORK, Oct. 27, 2026 /PRNewswire-PRWeb/ -- Canopy Talent, a commercial marketing agency representing creator-first athletes across Olympic and emerging sports, today announced a partnership with University of California, Berkeley to create new commercial opportunities for the university's NCAA DI women's gymnastics and beach volleyball programs.
Effective immediately, CANOPY will work alongside Cal student-athletes as an off-mat and off-sand partner, focused on unlocking student-athlete value beyond competition for two of Cal's elite Olympic-sport programs. CANOPY will work with brands to identify opportunities that align with the student-athletes.
As a growth-focused partner, CANOPY will draw on its expertise in securing brand partnerships, integrating proprietary technology, facilitating athlete development, guiding content strategy and execution, and advising on contracts and opportunities—all fully compliant with fast-evolving local and federal requirements.
For CANOPY, the partnership reflects a core belief that an Olympic-sport student-athlete's commercial potential is rooted in athlete engagement, not in the potential size of a media rights deal or traditional sponsorship metrics. Creator-athletes, especially in women's Olympic sports, offer brands highly engaged communities and authentic year-round connections spanning sport and lifestyle.
"College athletics is full of incredible athletes whose commercial value has historically been underdeveloped," said Jack Liechtung, CEO of Canopy Talent. "Cal understands that opportunity. By working directly with their powerhouse gymnastics and beach volleyball student-athletes, we can build partnerships around the athletes, audiences and stories already inside these programs and create a model that benefits everyone involved."
About Canopy Talent
Canopy Talent is a commercial marketing agency representing creator-first athletes across Olympic and emerging sports, with program-wide partnerships across university athletic departments including Stanford, Auburn, Florida, and UC Berkeley. Its roster includes Merritt Beason, Bri Ellis, and Reagan Digby. Through industry-leading NIL expertise, CANOPY helps brands connect with the next generation of consumers through collegiate athletes and creator-led marketing. Learn more at canopytalent.com and on Instagram @canopytalent.
Media Contact
Jack Liechtung, Canopy Talent, 1 000-000-0000, [email protected], https://www.canopytalent.com/
SOURCE Canopy Talent
Share this article