“As a company set to drive growth, innovation, and service excellence in the healthcare market, it was important to find a marketing leader who has a proven track record for gaining market visibility, growing pipeline and driving customer retention,” said Krista Endlsey, CEO of Cantata Health.
AUSTIN, Texas (PRWEB) November 05, 2018
Cantata Health, a leading provider of advanced revenue cycle management (RCM) and electronic health records (EHR) technology for acute care, post-acute care, and long-term care facilities, announced today Tad Druart has been appointed as Chief Marketing Officer. An experienced marketing executive, Druart brings more than two decades of enterprise software marketing experience and success to Cantata Health with a focus on driving brand recognition and revenue for the company.
“As a company set to drive growth, innovation, and service excellence in the healthcare market, it was important that Cantata Health find a marketing leader who has a proven track record for gaining market visibility, growing pipeline and driving customer retention,” said Krista Endlsey, CEO and President of Cantata Health. “Tad’s software and healthcare experience as well as his proven track record in managing, restructuring and growing marketing teams in rapidly evolving environments made him the ideal person for the job. We believe Tad’s success in using data to build strong brands and drive effective strategy will help to fuel Cantata Health’s growth and position us as market leaders.”
Druart was most recently vice president of marketing for ESO Solutions a leading data and software company serving emergency medical services (EMS), fire departments and hospitals. At ESO he increased marketing’s contribution to sales, brand visibility and share of voice. Prior to that he served as vice president of marketing for Abila where his responsibilities spanned corporate marketing, demand generation, advertising, digital, social, and corporate communications. Druart led the marketing and communications departments through the successful acquisition of the company by Community Brands in 2017. Druart has also held several senior marketing, communications, investor relations and government relations positions with industry-leading high-tech companies such as National Instruments, Convio and Dell and served as general manager for Pierpont Communications, one of the region’s most successful marketing and communications firms. Druart is a graduate of Newman University in Wichita, KS.
About Cantata Health
Cantata Health designs, develops, installs, and supports advanced revenue cycle management (RCM) and electronic health record (EHR) applications for acute and post-acute care hospitals and long-term care facilities. The company is headquartered in Austin, Texas. Visit http://www.cantatahealth.com for more information.