Captello Powers Event Engagement for IAEE Expo! Expo! Louisville, Kentucky

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Infused with “back to in person events” excitement and increased activity, The Show for Shows was powered by Captello and themed with Kentucky Derby style gamification that taught exhibitors, suppliers, and event organizers from across the globe what an all encompassing, immersive gamification experience should look like and how it can be executed to increase engagement, sponsorship income, attendee feedback, and participation at all levels - from educational sessions to activity on the trade show floor and beyond.

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We love the Derby Game. It’s definitely a great way to drive traffic to the booth and create some engagement and connection with the attendees that are here.

The surge of excitement at the opening of any great event is palpable to the event organizer, exhibitors, and attendees alike; but the opening of IAEE Expo! Expo! Louisville, Kentucky was different this year.

Infused with “back to in person events” excitement and increased activity, The Show for Shows was powered by Captello and themed with Kentucky Derby style gamification that taught exhibitors, suppliers, and event organizers from across the globe what an all encompassing, immersive gamification experience should look like and how it can be executed to increase engagement, sponsorship income, attendee feedback, and participation at all levels - from educational sessions to activity on the trade show floor and beyond.

Registrants received ribbons sponsored by pc/nametag which represented the horse, or team, they were assigned to. Ribbons affixed to show badges enabling participants to quickly identify other attendees on the same team and facilitated new conversations among attendees on the show floor.

Show organizer IAEE, created sponsored Derby Stops across the show floor that could be visited by attendees for points toward prizes that would be awarded in the closing general session. Individual and Team leaderboards were positioned strategically across the Kentucky International Convention Center on ten (10) six-foot Touch Screen Displays provided by CloudTouch with event information and interactive maps, making navigation to Derby Stops, Exhibits, and Education Sessions a breeze for participants while turning up the heat on Derby competition. Attendees could interact with Derby Stops, check individual leaderboard results, progress toward goals, and competition rules from within the Expo! Expo! branded mobile attendee app provided by Swapcard.

Day one foot traffic set expectations for Derby Stop sponsoring exhibitors who noticed a surge in booth activity from participants visiting to learn more about products and solutions, and who arrived to scan Derby Stop QR codes for points. Captello reports an average 3x increase in event engagement recognized by exhibitors and organizers who use event engagement solutions.

“We love the Derby Game. It’s definitely a great way to drive traffic to the booth and create some engagement and connection with the attendees that are here. We’re definitely seeing a lot of people that are coming in knowing that we’re a sponsor of the program, participating in it, and once they get in here it gives them an opportunity to connect with us, for us to connect with them, and certainly it’s a fantastic way to drive additional traffic to the booth and make those connections. And ultimately, that’s why we’re here, is for those connections.”
JIM KELLEY - VICE PRESIDENT, MARKETING & INDUSTRY RELEATIONSHIPS - FERN EXPO

“The buzz has been great, the show floor is packed and it feels like there is a lot of excitement. [Gamification] brings traffic to the booth and we want traffic in the booth… Right when the show floor opened I felt like people were b-lining over our booth and we were thrilled. All the sudden we were packed, everybody was on deck ready to do their part, so it’s been really great. I would recommend it to any exhibitor.”
CHRIS WILLIAMS - SENIOR VICE PRESIDENT, REGISTRATION & HOUSING - IMC

This year, IAEE Expo! Expo! was all about fun, embracing learning, and exploring new possibilities and innovative ideas while advancing personal and professional growth and development. Through unique and innovative learning environments, participants were able to join industry peers, hear from experts in their field of content, foster collaboration, and share ideas while making meaningful connections.

49 educational sessions all concluded with unique session surveys powered by Captello where participants provided feedback while earning points for every survey question they answered. Interactive, point rewarded questions increased survey participation and provided session speakers and show organizers with additional valuable feedback.

At the closing general session, Team and Individual leaderboards powered by Captello brought everything together, celebrating the high scores of the event including the top scoring team and individuals with high scores for engagement at the event.

Captello’s integrated Reward Center made prize redemption simple, assigning instant gift card rewards to every participant on the winning team. Top scoring individuals that reached a certain point threshold were entered into a drawing for grand prizes valued at up to $25,000.

At the conclusion of the event, the organizer was able to view event engagement data with data rich reports provided by Captello’s flexible reporting solutions including participant data for who was engaged, what sessions and waypoints they were engaged in, point scores for each activation, session survey scores for each educational session, and ROI reporting.

Captello engagement solutions include a suite of over 60 activations that educate, entertain, and ignite friendly collaboration and competition at any event. Captello activations are easily customizable and can be configured to inspire activity at any in person, hybrid or virtual event to include: scavenger hunts, self-guided tours, sponsored stops, and fun activities. Digital games travel anywhere without the need for bulky hardware. Games like Spin to Win, Whack-a-Mole, and Trivia make brand recognition and educating participants easy and fun. Integrated leaderboards provide up to the minute results from individual and global activations.

To see how Captello’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Captello is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

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Menna Khamis
Captello
888.399.6430
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