Capture Higher Ed Introduces the Behavioral Intelligence Platform at 2019 NACAC National Conference

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Capture Higher Ed announces the launch of the Behavioral Intelligence Platform (BIP), offering the integrated solutions: ENGAGE, APPLY, AID and ENROLL.

“Capture’s partner universities across the country can use Capture's Behavioral Intelligence Platform to communicate one-to-one with their prospective students based on their interests, putting the student first." - Capture President Leonard Napolitano

Capture Higher Ed announces the launch of the Behavioral Intelligence Platform (BIP), offering integrated solutions that support the critical phases of a prospective student’s college decision journey: ENGAGE, APPLY, AID and ENROLL.

Capture’s Behavioral Intelligence Platform eliminates the dependency of aimless mass marketing and serves as a critical connection between student and school.

The BIP provides prospective students with customized, timely and relevant experiences at each step of the decision journey. Meanwhile, universities gain the control to engage and identify students who are likely to apply, enroll and succeed at their school.

Capture partners using the Behavioral Intelligence Platform see results varying from 18% increases in enrollment and 30% decreases in marketing expenditures while providing students with meaningful and engaging content.

Introduced at the 2019 NACAC National Conference, Capture’s Behavioral Intelligence Platform accelerates the power and control of modern enrollment management through marketing automation built specifically for higher education and the most comprehensive predictive modeling in the industry.

“Behavioral Intelligence fundamentally shifts how universities engage prospective students,” says Capture CEO Steve Huey. “Capture’s Behavioral Intelligence Platform gives universities the control to target interested students in relevant ways that increase engagement, drive admissions and improve student retention.”

Capture’s Behavioral Intelligence Platform is complemented with a fully managed services team of experienced enrollment, marketing and technology experts who will create effective strategies, build powerful marketing automation programs and execute the campaigns that will lead to success.

“Capture’s partner universities across the country communicate one-to-one with their prospective students based on their interests, putting the student first,” says Capture President Leonard Napolitano. “Considering more than 50% of the adult population invests in some form of post-secondary education to change their lives, Capture’s Behavioral Intelligence Platform is critical for both the student and institution. Predictive modeling, with machine learning, empowers counselors to align what is important to the student with the institution’s mission. This includes optimizing aspects of their processes, such as financial aid, to achieve their enrollment goals.”

Capture Higher Ed experts will be discussing and demoing the Behavioral Intelligence Platform at the NACAC 2019 National Conference, which takes place in Capture’s hometown of Louisville, Ky., Sept. 26-28. (Go to - http://capture.buzz/bipvid to see a video highlighting Capture’s Behavioral Intelligence Platform.) Universities visiting the company’s booth (#560) at the Kentucky International Convention Center also will have the opportunity to take the Behavioral Intelligence Assessment, a gauge on how well they are modernizing their marketing practices.

Available for Comment
Steve Huey, CEO of Capture Higher Ed
Leonard Napolitano, President of Capture Higher Ed

About Capture
Headquartered in Louisville, Ky., Capture Higher Ed is a leading innovator of marketing platforms and services for higher education recruitment and enrollment management. Capture’s Behavioral Intelligence Platform (BIP) offers solutions throughout a prospective student’s college decision journey. With industry-leading marketing automation, fully managed services and AI-powered predictive modeling built specifically for higher education, Capture gives institutions the control needed to effectively target interested students in relevant ways that increase engagement, drive admissions and improve student retention.

Founded in 2011, Capture has served hundreds of higher education institutions and programs across the country while being recognized by Inc. 5000 as a fastest-growing U.S. company.

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Jim Davidson
@CaptureHigherEd
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