Capture Introduces Higher Ed’s First Outcomes-Based Pricing Model for University Enrollment and Marketing

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New outcomes-based pricing model allows eligible colleges and universities to purchase Capture’s leading-edge recruitment technology and marketing support through an agreement that balances risk and rewards performance

https://capture.buzz/outcomes | As colleges and universities grapple with disruptions caused by the COVID-19 pandemic, Capture is redoubling its commitment to higher ed recruiting by introducing a new outcomes-based pricing model. The move allows select universities to partner with Capture to support their marketing and recruitment efforts through a pricing model that balances risk and rewards performance. 

Colleges and universities of all types and sizes have been dramatically affected by the pandemic. Today, they face declining revenue projections, slashed budgets, layoffs and seismic changes in recruitment, marketing and fundraising environments. Through the introduction of outcomes-based pricing, Capture stands with these universities by sharing financial risk during an uncertain time in the industry. 

 “The institutions we work with are more than our clients — they are our partners — and we are on this journey with them,” says Capture CEO Leonard Napolitano. “These unprecedented challenges will impact the industry far beyond 2020, and Capture is stepping up to share the risk. Like all of our partner universities, institutions that use Capture’s new outcomes-based pricing model can expect an enrollment strategy that is confidently executed with measured, actionable success metrics.” 

Capture’s new outcomes-based pricing model is a departure from the industry standard in which institutions typically bear the financial risk of external partnerships with little or no guarantee of results. With Capture, institutions can access critical support in the recruitment and enrollment process through a partnership in which both parties develop a strategy, assume the risk and benefit from the success once implemented.

By helping institutions optimize student search and application-generation efforts, Capture helps its clients generate the right applications, increase yield rates and build stronger classes.  

Capture’s new outcomes-based pricing model provides colleges and universities access to Capture’s Behavioral Intelligence Platform, the only platform in the industry that integrates marketing automation and predictive modeling. Managed by a team of enrollment experts, the platform supports a prospective student's entire enrollment journey.   

“The power of Capture’s Behavioral Intelligence Platform is that it identifies and engages with prospective students in a virtual environment by presenting targeted, relevant content,” Napolitano says. “Helping institutions connect with students where they are, in real-time and around the topics most important to them, is critical as prospective students and their families search for colleges in a virtual environment.” 

With the power of its Behavioral Intelligence Platform, Capture provides integrated solutions to support higher education enrollment and marketing professionals. From search consulting to digital advertising, Capture’s new outcomes-based pricing will allow colleges and universities to access tools that amplify their on-campus efforts and protect a crucial revenue source in a way that presents less financial risk. 

“Creating new and better ways to engage with prospective students using our Behavioral Intelligence Platform is what we do every day at Capture, but this moment in higher education requires innovation on every front,” Napolitano says. “We at Capture must apply that same lens to the relationship we build between our clients and our company so that we can effectively navigate these challenges together.”   

Available for Comment
Leonard Napolitano, Capture CEO

About Capture
Capture is a leading innovator of marketing platforms and solutions for higher education recruitment and enrollment management. Capture’s Behavioral Intelligence Platform (BIP) offers solutions throughout a prospective student’s college decision journey. With industry-leading marketing automation, managed solutions and AI-powered predictive modeling built specifically for higher education, Capture gives institutions the control needed to effectively target interested students in relevant ways that increase engagement, drive admissions and improve student retention. Founded in 2011, Capture has served hundreds of higher education institutions and programs across the country while being recognized by Inc. 5000 as a fastest-growing U.S. company.

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Jim Davidson, VP of Marketing
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