Capture Posts Strongest Half-Year Financial Performance in Company History with Nearly Double-Digit Revenue Growth and Highest Client Renewal Rate

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First six months of 2020 were company’s strongest performing in revenue, EBITDA position and client renewal; milestones included hosting its first national virtual conference for college enrollment industry and enhancing its Behavioral Intelligence Platform (BIP).

... we remain optimistic Capture will continue to solve one of the most important enrollment challenges today — making genuine, lasting connections between prospective students and higher education institutions. — Capture CEO Leonard Napolitano

Capture posted its strongest half-year financial performance in its history with revenue growth of nearly 10 percent coupled with its best second-quarter sales volume. This led to the company's sturdiest profitability position as calculated by EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization). Backed by an increasing Net Promoter Score (NPS), Capture also saw its highest client renewal rate thanks to continued investment in client resources including a newly introduced training program.

“Capture’s goal is to own engagement, whether it is how our products and solutions facilitate meaningful engagement between the student and institution, or whether it is the engagement between our 70+ employees and our client community,” says Capture CEO Leonard Napolitano. “This focus on engagement is foundational to Capture's success and will drive our key initiatives for the second half of the year and into 2021.”

In the first half of 2020, Capture posted record revenue of more than $5 million, representing nearly double-digit growth, even as a global pandemic disrupted the university enrollment management industry and just about all other aspects of college business and life across the country.

Some of Capture’s first-half milestones were in response to COVID-19, including Innovate USA, a national, three-day virtual conference the company hosted in early June. Open to all higher education professionals, the free conference drew nearly 400 enrollment leaders, higher education experts and admissions counselors from more than 135 institutions and 38 states. The live-streamed event featured sessions, panel discussions and interactive workshops to help universities establish a new path forward amid these challenging times.

“Our industry was — and remains — at a critical juncture as U.S. colleges and universities experience unprecedented budget cuts and a number of other difficulties," Napolitano says. "Innovate USA was a chance for enrollment professionals to join together at a pivotal moment. With Capture’s Innovate USA, we wanted to give universities the information, tools and industry resources to react and address the immediate needs within a rapidly changing reality.”

Before the pandemic, Capture hosted two smaller, in-person, regional Innovate conferences in Louisville and Philadelphia that drew another 100 attendees total.

Other Capture milestones during the first six months of 2020 included:

  • Enhancing its technology partnerships with Conduit by PlatformQ Education and PLEXUSS to address surging trends toward virtual events and test-optional policies at colleges and universities. Capture is also a Slate Silver Partner.
  • Making major enhancements to its Behavioral Intelligence Platform (BIP), including the addition of higher education’s only Behavioral Email Series for student recruitment.

“With most higher education institutions experiencing weaker financial positions, the second half of 2020 will continue to present new challenges,” Napolitano says. “But we remain optimistic Capture will continue to solve one of the most important enrollment challenges today — making genuine, lasting connections between prospective students and higher education institutions.”

Available for Comment
Leonard Napolitano, Capture CEO

About Capture
Headquartered in Louisville, Ky., Capture is a leading innovator of marketing platforms and solutions for higher education recruitment and enrollment management. Capture’s Behavioral Intelligence Platform (BIP) offers solutions throughout a prospective student’s college decision journey. With industry-leading marketing automation, managed solutions and AI-powered predictive modeling built specifically for higher education, Capture gives institutions the control needed to effectively target interested students in relevant ways that increase engagement, drive admissions and improve student retention. Founded in 2011, Capture has served hundreds of higher education institutions and programs across the country while being recognized by Inc. 5000 as a fastest-growing U.S. company.

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