Car Wars Selected to Speak on Phone Performance at 2018 Digital Dealer Conference

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Car Wars’ Senior Director of Business Development, Teresa Bordenet, will host a speaker session to help dealers be CRISP on every call.

“CRISP is the backbone of consistent, quality phone performance.”- Teresa Bordenet, Car Wars Senior Director of Business Development

Those attending the 2018 Digital Dealer Conference in Las Vegas will have the opportunity to attend a speaker session with Car Wars’ Teresa Bordenet, where they will learn valuable phone processes that directly impact their bottom line. Dealers who attend Bordenet’s “CRISP: Key Metrics to Enhance Sales Over the Phone,” can expect to walk away with actionable takeaways they can implement in their dealerships the very next day.

With almost two decades in the automotive industry, Bordenet knows how best to leverage technology within a dealership to drive sales. “CRISP is the backbone of consistent, quality phone performance,” Bordenet said. “It provides a framework for how to start managing your people and improving every customer phone interaction. With CRISP, dealerships can turn the phone into a high-powered sales tool that is actively driving more revenue.”

The CRISP metrics have a proven track record of helping overwhelmed dealers get a grip on the phones. By utilizing four critical steps that should be taken every call, CRISP allows dealers to organize their phone efforts. Bordenet’s session will provide dealers with insight into each of these metrics they can utilize every day.

Bordenet’s speaker session will be held at 12:15 p.m. on Oct. 18. All dealers registered to attend the conference are welcome to attend. For more information about the 2018 Digital Dealer Conference or to register, check out

About Car Wars

Car Wars leverages human reviews, artificial intelligence and CRISP metrics to equip Sales and Service departments with everything they need to Own The Phone. By listening to and categorizing 100% of inbound and outbound calls at a dealership, Car Wars provides managers with insight into how every call is handled, alerts them when an opportunity needs attention and actively improves phone performance in both Sales and Service.

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Sophie Nauyokas
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