Carnegie announces the acquisition of Credo, a national higher education consulting firm recognized for its transformative work in presidential strategy, institutional planning, and student success. With this acquisition, Carnegie will provide clients with strategic consulting and comprehensive solutions that address the complex challenges facing higher education today.
WESTFORD, Mass., Feb. 3, 2025 /PRNewswire-PRWeb/ -- Carnegie, a leader in higher education marketing and enrollment strategy, announced today its acquisition of Credo, a trusted higher education consulting firm. Together they will provide clients with strategic consulting and comprehensive solutions, integrating presidential strategy, institutional planning, enrollment management, brand and marketing strategies, and student success partnerships to address the complex challenges facing higher education today.
As higher education undergoes seismic shifts, Carnegie is committed to empowering its clients to shape their futures with confidence. "Modern institutions must reimagine how they achieve success. It will take unconventional strategies, integrated planning, and a sharp focus on student outcomes—which Carnegie and Credo are ready to provide," said Gary Colen, CEO of Carnegie. "Credo's talented team of higher education advisors and proven methodologies designed to impact student success will help us deliver integrated solutions that support student outcomes and institutional health."
Expanding into presidential strategy, institutional planning, and student success is a natural progression for Carnegie, which has a long-standing history of driving innovation in higher education. From pioneering psychometrics for a lasting brand strategy to introducing digital advertising and encouraging institutions to "Search differently" by focusing on student yield, Carnegie has consistently developed forward-thinking solutions to help institutions navigate the higher education landscape.
Recognizing that integrated institutional strategy is essential for supporting clients in the current climate, Carnegie identified Credo as an ideal partner for delivering a holistic approach to institutional health. With 30 years of experience in higher education, Credo boasts innovations of its own. Credo offers a one-of-a-kind, performance-based partnership called Moving The Needle (MTN), which engages the campus community in developing and implementing inclusive student success outcomes. The MTN program has successfully increased retention and graduation rates for 100% of completed partnerships. Credo's Leadership Accelerator is another transformative resource, providing presidential advising, executive coaching, board development, and leadership development to institutions and higher education associations. "We are thrilled to join the Carnegie team and share in the work of shaping transformational experiences for students and the leaders who stand in support of them. With Carnegie, we can offer our clients industry-leading marketing and enrollment solutions, forward-looking student success initiatives, and holistic plans for institutional success," said Bill Fahrner, President and Owner of Credo.
Together, Carnegie and Credo will provide strategic consulting and comprehensive solutions that address the rapidly changing landscape and the complex challenges facing higher education today. Carnegie clients will immediately gain access to Credo's expertise in presidential strategy, strategic planning, campus planning and architecture, and student success—while Credo's clients will benefit from Carnegie's industry-leading branding, enrollment, and digital marketing solutions.
Carnegie continues to push the boundaries of innovation in higher education, a legacy that dates back to its founding in 1985.
About Carnegie
Carnegie (Carnegie Dartlet LLC) is the human connection company. They believe success is predicated on connecting. Literally and figuratively. Carnegie connects colleges and universities with students by fusing human psychology with marketing and enrollment innovation. Carnegie offers groundbreaking marketing and enrollment solutions that lead to action, enrollment, retention, and lasting affinity. Learn more at carnegiehighered.com.
About Credo
With a constant orientation toward strategy, leadership, and culture, Credo's partnerships span strategic planning, student success, leadership and board development, institutional optimization, campus master planning, and architecture. Keeping students always at the center, Credo's action-oriented, results-driven partnerships connect to people as the most powerful vehicles to impact transformational student experiences. Learn more at credohighered.com.
Media Contact
Christine Kramer, Carnegie Dartlet LLC, 1 2159060234, ckramer@carnegiehighered.com, carnegiehighered.com
SOURCE Carnegie Dartlet LLC
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