Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Carnegie announces the acquisition of Fire Engine RED's Student Search service, adding 15 years of experience and talent as they deliver innovation in Student Search.


News provided by

Carnegie

Dec 14, 2023, 10:20 ET

Share this article

Share toX

Share this article

Share toX

Carnegie announces the acquisition of Fire Engine RED’s Student Search service.
Carnegie announces the acquisition of Fire Engine RED’s Student Search service.

Carnegie has reimagined Student Search to aid in higher education's adaptation to the changing industry landscape. Fire Engine RED's Student Search team will join Carnegie, adding more expertise and talent to the Carnegie Student Search effort.

PHILADELPHIA, Dec. 14, 2023 /PRNewswire-PRWeb/ -- Higher education marketing and enrollment strategy leader Carnegie announced today its acquisition of Fire Engine RED's Student Search service. This move follows Carnegie's acquisitions of Maguire Associates and Underscore, strategic decisions that brought financial aid strategy and Slate CRM expertise to Carnegie's modern approach to Student Search. This is another signal of Carnegie's commitment to delivering the most innovative marketing and enrollment solutions for its college and university partners—a promise that is playing out in its approach to Student Search.

Fire Engine RED's Student Search team will join Carnegie, adding more talent to the Carnegie Student Search effort as well as the flexibility to serve both Slate and non-Slate CRM clients. "We analyzed the higher education landscape and saw that the traditional, volume-based Student Search model was unsustainable. We've developed an innovative philosophy and enhanced delivery method that we believe is the future of Student Search," said Gary Colen, CEO of Carnegie. "Fire Engine RED's talented team of Student Search strategists, managers, and operators share in our excitement for a modern Student Search and bringing this approach to our industry partners."

"We've developed an innovative philosophy that we believe is the future of Student Search," said Gary Colen, CEO. "Fire Engine RED's talented team of Student Search strategists and operators share in our excitement for a modern Student Search and bringing this approach to our industry partners."

Post this

Carnegie points to changes in the market: fewer students, decreased access to student names, multiplying channels, increased data privacy, and changes in behaviors and expectations of students as the impetus for this innovation and acquisition. Their model is a transparent, lower-volume, higher-conversion approach that is hyper-focused on capturing attention, generating affinity, and applying precise strategies to increase yield. They leverage human connection, a core Carnegie philosophy, by using psychometric data (motivations, attitudes, and beliefs) to personalize and segment communication efforts. Their approach is bookended by strategies that gather rich data to ensure smart resource allocation—from the names purchased to the aid offered to each student. Carnegie meets students where they are by executing multi-channel, integrated digital marketing strategies. They offer a fully supported Slate CRM execution, which provides clients with data transparency and control of their Student Search, and now will serve both Slate and non-Slate CRM clients with an optimized CRM execution. "We've seen clients turn around a downward trend in enrollment with this model, stabilize enrollment, as well as disrupt a period of enrollment stagnation. We are excited to be able to bring Carnegie Student Search to non-Slate CRM clients," said Tyler Borders, CSO of Carnegie.

While Carnegie welcomes the former employees of Fire Engine RED who worked on Student Search, Shelly Spiegel, former CEO & Chief Creative Officer of Fire Engine RED, will continue to offer the higher education market an admissions recruitment CRM and stand-alone software products at Fireworks Software, Inc. "Carnegie and Fire Engine RED have a long and successful history of working together. There was no question in my mind that Carnegie was the right company to grow Student Search. I'm excited to dedicate my undivided attention to growing Fireworks Software, Inc. and returning to the company's roots as a technology and software business," said Shelly Spiegel, CEO & Chief Creative Officer of Fireworks Software.

Carnegie continues to push the boundaries of innovation in higher education marketing and enrollment management, a legacy that dates back to its establishment in 1985.

About Carnegie

Carnegie (Carnegie Dartlet LLC) is a higher education enrollment marketing and strategy leader that delivers custom marketing and enrollment solutions through integrated research, strategy, digital marketing, lead generation, Slate optimization, Student Search, financial aid optimization, creative, and web design + development. By generating quality connections between universities and students, Carnegie drives enrollment success for its clients. Learn more at CarnegieHigherEd.com.

About Fire Engine RED

Fire Engine RED offers strategic enrollment management solutions and software to the education market. They were among the first fully remote companies in the U.S. and have operated without a central office since Shelly J. Spiegel, CEO & Chief Creative Officer, founded the company in 2001. Fire Engine RED's Student Search service is now a part of Carnegie, and the software business is now Fireworks Software, Inc.

Media Contact

Christine Kramer, Carnegie, 1 2159060234, [email protected], carnegiehighered.com

SOURCE Carnegie

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.