Carrot-Top Industries Celebrates 40 Years in Business

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Carrot-Top Industries Has Been a Trusted Industry Leader in Providing Patriotic and Customized Solutions Since 1980

For 40 years, Carrot-Top Industries has been a trusted industry leader providing institutions and businesses with patriotic and customized solutions while bringing communities together. Carrot-Top has gained expertise in the industry by listening to what its customers’ unique needs are and providing them with specific solutions. “Looking towards our future, Carrot-Top will continue to focus on solution-based products that bring people together while operating collaboratively so we can consistently meet or exceed our goals,” said Liz Morris, CEO and President.

Carrot-Top Founder Dwight Morris stepped into the flag industry in 1980 with a passion to build a company dedicated to customer service and providing the highest quality products. He established Carrot-Top as a mail-order company based out of his family home in Oak Park, Illinois. For the first seven years, Dwight grew the company’s reputation and filled every position needed to see it flourish. In 1987, the Morris family relocated to North Carolina to set up their growing business in Hillsborough, and within a year, hired its first employee who later retired in 2014 after 25 years of service. The company has continued to thrive due to the hard work, values, and passion shared by one man and all of his employees. “The values that Carrot-Top was founded on are the reasons why our customers are so loyal to our company,” said Dwight. “We have always been about putting the customers’ needs above our bottom line. We are not about selling. We are about serving the customer which is a win-win for both of us.”

In August 2019, Carrot-Top Industries transitioned to the next generation when Dwight’s daughter Liz Morris became President and CEO. Dwight has continued working at Carrot-Top as an Advisor to the CEO. “In 2020, I’m encouraging every Carrot-Top employee to embody our new company motto “Go MAD – Go Make A Difference,” said Liz Morris. “It’s about doing right by the customer and being engaging, authentic, and having integrity while working with our customers to solve problems.” Leading Carrot-Top Industries towards the future, her primary goal is to provide solutions through customer support by focusing on five core pillars:
1.    EXPERTISE: Serving customers by sharing its industry expertise
2.    FLEXIBILITY: Making it easy for customers to do business with Carrot-Top
3.    INNOVATION: Providing expansive product solutions for customers
4.    INVESTMENT: Identifying products to suit customers’ needs and budget
5.    DEDICATION: Helping customers make a difference in their communities with product solutions

Carrot-Top Industries plans to continue providing organizations across America with high-quality products that help display a message or pride through patriotic and customized solutions. Carrot-Top knows that 40 years in business would not have happened without all of its loyal customers. Carrot-Top’s Customer Care Professionals believe in making a difference by engaging with their customers, sharing their expertise, and empowering customers to make the best product choices for their needs. Carrot-Top believes in doing right by the customer and looks forward to serving as a trusted partner in the industry for many years to come.


About Carrot-Top Industries
Carrot-Top Industries, family owned and located in Hillsborough, N.C., is a trusted industry leader providing institutions and businesses with custom and patriotic solutions since 1980. As one of the largest, independent flag dealers in America, Carrot-Top offers additional product solutions for schools, government agencies, institutions, and businesses across the United States. Carrot-Top continues to succeed by providing the highest quality products, a dedication to learning about customers’ needs, and unmatched flexibility in their shopping experience.

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Tina Williamson
Carrot-Top Industries
+1 800-628-3524 Ext: 240
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