“For Casas de Hualdo, it is not enough to just create a quality oil. It is essential to have a complete 360º vision of all the activities carried out at the farm”, states Jose Antonio Peche, General Manager, CDHSP
NEW YORK (PRWEB) July 29, 2020
Casas de Hualdo, acclaimed Spanish producer of high-quality extra virgin olive oil, has announced Colangelo & Partners as its agency of record in the United States, set to develop and execute a comprehensive communications strategy to target key media, trade and influencers. Casas de Hualdo North America, Inc., who launched new sleek and modern packaging to their top monovarietal line this year, commences a new chapter dedicated to leveraging brand awareness in a market that continues to present new opportunities.
Casas de Hualdo is an award-winning Spanish olive oil company and sustainable farm located in a natural and privileged area on the shores of the Tagus River. Modern cultivation and irrigation systems allow them to craft unique oils, while preserving their natural heritage. Their revered selection of EVOOs are the result of constant and dedicated work, and they represent the excellence for the Casas de Hualdo team in every step of the elaboration process.
“For Casas de Hualdo, it is not enough to just create a quality oil. It is essential to have a complete 360º vision of all the activities carried out at the farm”, states Jose Antonio Peche, General Manager, CDHSP. “All aspects of production are perfectly aligned: excellence in the product, respect for the environment, social commitment and continuous improvement and innovation.”
Colangelo & Partners will focus the ongoing campaign on strategic media and trade relations to increase the Casas de Hualdo brand visibility, as well as support its selling channels nationwide, including online marketplace giant Amazon, select specialty grocers around the country, and the company’s newly launched U.S. online store, shop.casasdehualdo.com. Another important initiative will focus on promoting the company's new product labels. Each vibrant color represents four different monovarietal extra virgin olive oils with diverse tasting profiles - Arbequina, Cornicabra, Picual, and Manzanilla - which have been cultivated and extracted on the Casas de Hualdo estate.
The newly unveiled e-commerce site, shop.casasdehualdo.com, provided an opportunity to present their wide range of award-winning extra virgin olive oils to a larger U.S. customer base. The new site features an assortment of specialty oils from the current 2019/2020 harvest and by October, the company will be selling their organic EVOO exclusively on the site.
“Casas de Hualdo has been an ambitious project since its inception in the late 1980s, focused on the improvement of consumers’, producers’, and global health through the production of excellent and sustainable food products,” says María Reyes, Vice President, Casas de Hualdo North America, Inc. “Preserving the environment and sustainably making high quality EVOOs is who we are and we are looking forward to continuing sharing our passion, philosophy and products to our American consumers.”
This integrated communications campaign solidifies the company’s commitment to the American market. Casas de Hualdo joins the renowned agency’s growing roster of prestigious brands within the wine, spirits and olive oil industries. “We are thrilled to welcome Casas de Hualdo to our ever-growing portfolio of food brands,” says Gino Colangelo, President, Colangelo & Partners. “We love working with family owned, quality driven companies with genuine stories to tell and look forward to working with them to achieve their goals.”
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About Casas de Hualdo
In the quest for the perfect extra virgin olive oil, Casas de Hualdo has mastered the art of extracting excellence from nature without compromising its beauty, harmony and vitality. Situated along the Tagus River in the central Castilla-La Mancha region of Spain, the scenic Casas de Hualdo estate cultivates premium olives — Arbequina, Cornicabra, Manzanilla Cacereña and Picual varieties — that are carefully gathered and cold-extracted on-site. Ultimately, Casas de Hualdo’s award-winning olive oils express the perfection of nature as well as nature’s perfect integration with this thriving estate, its people and their passion for excellence. Recent accolades for Casas de Hualdo include the Extrascape award for Modern and Contemporary Olive Landscape in 2015, Los Angeles Olive Oil competition in April 2020, New York Olive Oil competition in May 2020, and the renowned Flos Olei 2020 BEST 20 Guide (99/100 points). To learn more, visit http://www.casasdehualdo.com/en.
About Colangelo & Partners
Colangelo & Partners specializes in premium food, wine and spirits brands, and has long established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on 'closing the loop' between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. Founded in 2006, Colangelo & Partners was honored as one of the year’s top integrated communications firms at the 2013 Agency Elite Awards and for one of the best digital marketing campaigns at the 2014 Digital PR Awards. http://www.colangelopr.com/