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Caterpillar Creates Lifesize Racetrack in Cat® Trial 11: Hot Wheels® to Harness the Power of Play

Release your inner child with Caterpillar's new challenge, Cat Trial 11: Hot Wheels®, an epic racetrack designed to harness the power of play, promote Science, Technology, Engineering and Math (STEM) curriculum and showcase the latest in Caterpillar machine innovation.


News provided by

Caterpillar Inc.

Sep 28, 2021, 13:15 ET

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FORT ATKINSON, Wis., Sept. 28, 2021 /PRNewswire-PRWeb/ -- The Cat® Trials are known for putting Caterpillar services and machines to the test in larger-than-life challenges. Cat's latest Trial focuses on the power of play, and the connection between childhood imagination and future careers in innovation.

In Cat Trial 11: Hot Wheels®, Caterpillar partnered with the number one toy manufacturer in the world to bring expert Cat machine operators, equipment, life-size Hot Wheels® cars, and professional stunt drivers to create a unique racetrack experience.

“We collaborated with Hot Wheels® to promote STEM education and inspire the next generation of innovators,” said Phil Kelliher, vice president of Caterpillar’s Americas Distribution, Service and Marketing Division.

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"We collaborated with Hot Wheels® to promote STEM education and inspire the next generation of innovators," said Phil Kelliher, vice president of Caterpillar's Americas Distribution, Service and Marketing Division. "The act of playing builds imagination and helps develop lifelong learning and problem-solving skills. These skills are required for continued innovation, which are foundational to Caterpillar employees, dealers and our customers as they tackle industry challenges."

To ensure both safety and success, Caterpillar used the skills of professional track designers as well as multiple customer operators from across North America to design and build the 6500-foot true-to-life track.

Operators leveraged Cat 3D technology to create a precise uniform track width, following the exact specs given by the professional stunt drivers, Tanner Foust and Greg Tracy.

"Hot Wheels® is proud to have worked with Caterpillar to showcase how STEM education and the power of play can encourage the next generation of drivers to build a better world," said Roberto Stanichi, SVP and Global Head of Hot Wheels® at Mattel. "As the global leader in vehicle culture, Hot Wheels'® worked with Caterpillar, the world's leading manufacturer of construction and mining equipment, to illustrate that innovation, technology and hands-on experience with vehicles of all sizes can overcome any challenge."

With Caterpillar engineers spending upwards of six-years and 250,000 hours, Cat's all-new 982 XE Next Generation Medium Wheel Loader (featured in the Trial) is a prime example of industry innovation. It includes a range of impressive technology designed to help customers build a better world. The machine tracks everything from material moved, hours worked, and fuel burned, all with the simple touch of a screen.

In addition to showcasing the race cars, the Trial also highlights unique Cat service offerings including: The Cat Certified Rebuild program, Cat Self-Service Options, Cat Financial's Cat® Card, and Cat dealer service trucks.

Whether you're an aspiring or current innovator, or simply love race day, Cat Trial 11: Hot Wheels® will leave your imagination raring to go, as it brings several of your favorite childhood toys to life. Watch the challenge here: http://www.cat.com/Trial11

###
About AC Business Media
As one of America's top business-to-business media companies, AC Business Media reaches millions of professionals annually and leads the way in providing targeted content to top decision-makers and organizations. With a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets, AC Business Media delivers relevant, cutting-edge content to its audiences through its industry-leading digital properties, trade shows, videos, magazines, webinars, and newsletters. It also provides advertisers the analytics, data, and ability to reach their target audience.

About Caterpillar
Since 1925, Caterpillar Inc. has been helping our customers build a better world – making sustainable progress possible and driving positive change on every continent. With 2019 sales and revenues of $53.8 billion, Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Services offered throughout the product life cycle, cutting-edge technology, and decades of product expertise set Caterpillar apart, providing exceptional value to help our customers succeed. The company principally operates through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and provides financing and related services through its Financial Products segment. For more information, visit caterpillar.com. To connect on social media, visit caterpillar.com/social-media.

About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Media Contact

Cathy Somers, AC Business Media, 8005385544, [email protected]

SOURCE Caterpillar Inc.

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