Cayuga Hospitality Consultants Welcomes Stephanie Sparks Smith as a New Partner

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Stephanie Smith, an active consulting member of Cayuga Hospitality Consultants since Fall of 2018, joins as a partner at Cayuga Hospitality Consultants in June 2019. Her expertise will round out the existing partners by focusing on promoting the hospitality consulting organization via digital marketing.

Stephanie Sparks Smith of Cogwheel Marketing / Cayuga Hospitality Consultants

Stephanie Sparks Smith of Cogwheel Marketing / Cayuga Hospitality Consultants

“Cayuga is comprised of an exceptional group of hospitality professionals and I’m excited to not only continue to get to know my fellow members better but also aid in the advancement of the organization,” says Stephanie Smith of Cogwheel Marketing.

Cayuga Hospitality Consultants, a global consulting organization specializing in hospitality, is excited to welcome Stephanie to the board as a partner in June 2019. Stephanie has been an active consulting member of Cayuga Hospitality Consultants since Fall of 2018. Her expertise will round out the existing partners by focusing on promoting the hospitality consulting organization via digital marketing. “Stephanie has been very engaged in strategy and direction of Cayuga since joining our organization and her efforts have proven themselves in a short time,” says Katie Moulton, Executive Director.

As the current Founder and chief strategist at Cogwheel Marketing, Stephanie hopes to use her experience in both hospitality and digital marketing to further the organization’s goals with a holistic approach to digital marketing. Various aspects of strategy include website management, search engine optimization, Google Ads, social media, PR, blogging and various paid advertising. This aligns with the specialties of Cogwheel Marketing and services that she offers to hotels to help expand their online presence.

In addition, the value of the network and internal contacts within Cayuga is reciprocal. Stephanie is able to advise individual consultants with their exposure while also assisting their client base with strategy as well. “Cayuga is comprised of an exceptional group of hospitality professionals and I’m excited to not only continue to get to know my fellow members better but also aid in the advancement of the organization,” says Stephanie Smith of Cogwheel Marketing.

Stephanie Sparks Smith joins as the 6th partner of Cayuga Hospitality Consultants along with approximately 50 other individual consultants with unique specialties within hospitality. Other partners include Katie Moulton, Chuck Kelley, Stacy Moore, Stephen Darling, and Gordon Carncross.

About Cayuga Hospitality Consultants

Cayuga Hospitality Consultants is a global network of independent consultants focused on the hospitality industry. Consultants are available to work independently on assignments or can be organized as a team or task force to achieve the greatest possible results for our clients. Areas of expertise include operations, sales, marketing, finance, asset management, development, technology, insurance, litigation and sustainability for all areas of hospitality, including hotels/resorts, spas/clubs, restaurants/bars, and casinos. Consultants’ goals are to provide practical, profit-oriented advisory services across a broad range of hospitality property types and business models plus hands-on support implementing their recommendations. For more information, view their hospitality consulting services or follow them on LinkedIn.

About Cogwheel Marketing

Cogwheel Marketing is a offers holistic consulting and hotel digital marketing solutions. Having opened over 40 hotels, Cogwheel Marketing offers hotel opening packages plus one time audit and clean up packages for existing hotels. Other expertise includes knowledge of the branded hotel systems and opportunities, such as Marriott/Starwood, Hilton and IHG. For independent hotels, Cogwheel offers additional services to ensure systems and agency partners work together properly. Services include content, imagery review, search engine optimization (on and off site), OTA content scores, social media and local listings optimization, paid marketing strategy and execution, UNAP consistency, press releases and reporting analysis. For more information, check out their hotel marketing services or follow on LinkedIn.

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