Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

CCA Global Partners Announces Rollout Of The Industry's Largest Merchandising & Digital Technology System; Secures Featured Speaker At Upcoming Convention


News provided by

CCA Global Partners

Nov 15, 2022, 08:30 ET

Share this article

Share toX

Share this article

Share toX

CCA Global Partners
CCA Global Partners

CCA Global Partners announced the flooring industry's largest merchandising and digital marketing rollout, which includes more than eight million product SKUs and a completely integrated digital platform

MANCHESTER, N.H., Nov. 15, 2022 /PRNewswire-PRWeb/ --Today, CCA Global Partners announced the industry's largest merchandising and digital marketing rollout, which includes more than eight million product SKUs and a completely integrated digital platform. Dubbed "Retail 2.0," the system is expected to arrive at Carpet One Floor & Home showrooms as Room by Room, and at Flooring America and Flooring Canada showrooms as Room to Explore, beginning in April of 2023.

And on the heels of hosting Shark Tank's Kevin O'Leary at its summer convention and just ahead of February's big game, CCA's winter ConneXtion will include an NFL quarterback legend who will take the stage in a conversation with the division Presidents John Gilbert and Keith Spano.

"It will be a game changer for consumers and our members,” said Keith Spano, President of Flooring America, Flooring Canada, The Floor Trader and International Design Guild. "Once completed, this promises to be the most aggressive rollout in our industry’s history.”

Post this

This announcement comes amid CCA's much-anticipated Retail 2.0 North American digital and product rollout, the largest proprietary selling system introduction in the industry's history.

"This historic rollout is the result of extensive consumer research, industry collaboration, member pilots, and comprehensive analytics, resulting in a revolutionary simplified consumer shopping experience. It will be a game changer for consumers and our members," said Keith Spano, President of Flooring America, Flooring Canada, The Floor Trader and International Design Guild. "Once completed, this promises to be the most aggressive rollout in our industry's history."

Theresa Fisher, Senior Vice President, Visual Merchandising and Brand Development, echoed Spano's enthusiasm for Retail 2.0. "We've examined the customer journey and how uneven it is for many years. The rollout will change how consumers shop for floors. It's an integrated proprietary selling system that helps streamline the process of buying residential flooring," she said. "Our aim is to make the customer journey as easy and as efficient as possible. Between introducing eight million new SKUs and how samples will be retooled as part of this new selling system, it's going to be a really exciting year."

She added: "The new selling system is clean, it's inviting, it's all about the product and presenting it in a way that makes sense for the customer – paying off their online research."

The consumer-driven online and in-person research that went into the development of Retail 2.0 comes into play on the digital side of the rollout as well. "We know 95% of flooring customers begin their journey by researching online, but they commit to their purchase in-store," said Frank Chiera, Senior Vice President, Marketing and Advertising. "Retail 2.0 will be a transformational retail experience for customers. The digital experience extends what we know the customer does online and threads it through the showroom, providing an end-to-end seamless way to buy new floors."

New websites will be a part of the online retail experience. These new sites promise to be the boldest and most customer-friendly websites the industry has ever seen, incorporating a comprehensive suite of tools that consumers find most valuable in their floor-buying journey. More importantly, they integrate with the new in-store technology, marketing automation platforms, and product file management system, connecting all the dots.

In addition to the new details on the rollout of Retail 2.0, CCA announced enhanced training opportunities exclusively for retail members. Members will now have installation expertise access to industry veteran Robert Varden. He will provide insight and guidance to CCA retail members on issues involving installation training and support. CCA Global Partners Retail Group's collaboration with Varden launches just as his long-awaited personal passion project UNITE, a non-profit dedicated to addressing the installation crisis, debuts. Varden will primarily be focused on assisting CCA members with installation solutions and guidance.

John Gilbert, President of Carpet One Floor & Home, added: "Our partnership with Robert Varden complements what the Floor Covering Education Foundation (FCEF), World Floor Covering Association (WFCA) and International Floor Covering Training Alliance (IFCTA) are already doing so well on a national level and bringing it down to the local level in our member markets. We are aiming to improve our efficiency in both the consumer and installation areas of our business."

For more information on ConneXtion please contact Terri Daniels at [email protected].

# # #

About CCA Global Partners, Inc.
CCA Global Partners is a privately held cooperative base in the United States with member businesses throughout the U.S. and Canada, and in Australia and New Zealand. Since 1984, CCA Global has partnered with entrepreneurial businesspeople to create a cooperative powerhouse unmatched in the marketplace. Across North America, more than 2,800 retail locations, 20,000 childcare centers, and 1 million small businesses benefit from CCA Global's leadership through its 14 different businesses – Carpet One Floor & Home®, ProSource®, Flooring America® and Flooring Canada®, The Floor Trader®, International Design Guild®, Lighting One®, savings4members™, The Bike Cooperative®, CCA Sports Retail Services™, CCA for Social Good™, Innovia Co-op™, Lionsbridge Contractor Group™, and Drive™.

Media Contact

Terri Daniels, CCA Global Partners, 603-493-5628, [email protected]

SOURCE CCA Global Partners

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.