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Celebrate Summer with a Swedish Crayfish Party at IKEA Stores
  • USA - English


News provided by

Ketchum

Jul 30, 2013, 10:45 ET

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IKEA-SMALL
IKEA-SMALL

“Our Swedish heritage is important to us,” said Donna Fitzgerald, IKEA Food Commercial Manager. “Events like the crayfish party allow us to bring that part of our story to life and introduce our fans and customers to fun and festive Swedish traditions.”

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Conshohocken, PA (PRWEB) July 30, 2013 -- IKEA, the Life Improvement Store, invites the public to the Swedish Crayfish Party – a late summer smorgasbord that will be hosted in the restaurants of all IKEA U.S. stores on Friday, August 16. The Crayfish Party – which gathers friends and family for great food and great company – is a loved and celebrated Swedish tradition that dates back to the 1800s when the lakes in Sweden were full of crayfish. The fishing season was limited to August and September, which is why – today – Swedish crayfish parties are still traditionally held in August. This season, IKEA is inviting everyone to join in the fun at a local IKEA store. Tickets are available for only $12.99 per person or $4.99 for kids 12 and under (IKEA FAMILY members eat for $9.99 per person or $2.99 for kids 12 and under), for a smorgasbord featuring a meal of crayfish, cheese pie, cucumber salad and more.

“Our Swedish heritage is important to us,” said Donna Fitzgerald, IKEA Food Commercial Manager. “Events like the crayfish party allow us to bring that part of our story to life and introduce our fans and customers to fun and festive Swedish traditions.”

The IKEA Crayfish Party menu includes:
• Assorted varieties of herring
• Tossed green salad
• Cucumber salad
• Hardboiled eggs with mayo and shrimp
• Shell on prawns with cocktail sauce
• Najad salmon w/horseradish or mustard sauce
• Cheese pie
• Crayfish
• Crispbread
• Crisprolls
• Dinner rolls
• Assorted Swedish cheeses
• Meatballs with lingonberries
• Mashed potatoes
• GRATÄNG JANSSON
• Boiled dill new potatoes
• Rhubarb crumble tarte, elderflower cupcakes and other assorted desserts
• Coffee, tea, fountain beverage

Seating is limited, so those who are interested are encouraged to purchase tickets early at their local IKEA store. To locate and contact the nearest IKEA store for more details and seating times, please visit: IKEA-USA.com.

If you can’t make it to your local store to celebrate on August 16, you can recreate the Swedish Crayfish feast at home. From now until Monday, September 9, IKEA FAMILY members who purchase two boxes of KRÄFTOR frozen crayfish will receive a free KRÄFTSKIVA FESTPAKET – complete with crayfish hats, bibs, napkins and a crayfish garland and songbooks – to bring your celebration to life.

Fans can also connect with IKEA via:
• http://www.facebook.com/ikeausa (IKEA Facebook page)
• http://www.twitter.com/DesignByIKEA (IKEA Twitter handle)
• http://www.pinterest.com/ikeausa (IKEA Pinterest page)

ABOUT IKEA
IKEA strives to be ‘The Life Improvement Store,’ and since its 1943 founding in Sweden, has offered home furnishings of good design and function, at low prices so the majority of people can afford them. There are currently more than 340 IKEA stores in 41 countries/territories, including 38 in the U.S. IKEA, the world’s leading home furnishings company, incorporates sustainable efforts into day-to-day business and supports initiatives that benefit children and the environment. For more information, go to IKEA-USA.com.

#     #     #

Kathy Boerner, Ketchum, +1 (646) 935-3914, [email protected]

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