Celebrity Campaign for Vegan Fashion Highlights the Importance of Niche Marketing for Fashionistas with a Cause, says Hi-Tech Printing & Labeling Inc.

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The Los Angeles-based manufacturer of labels for clothing comments on a recent article that firms that take a stand on behalf of a cause should make sure that like-minded consumers know.

If a company is taking a vegan approach, there's no reason not to share that information.

Designers and manufacturers who take the trouble to perform their work in a manner that comports with their personal sense of morality and responsibility have every reason to make sure that everyone who comes across their products understands exactly how their approach differs from others.

A November 20 article in VegNews reports on a new video sponsored by PETA (People for the Ethical Treatment of Animals) that features a range of young vegan notables encouraging their fans to be mindful of the treatment of animals used for clothing, and to consider what is often referred to as a cruelty-free approach to fashion. Los Angeles based label and tag manufacturer Hi-Tech Printing & Labeling Inc. says that designers and manufacturers who take the trouble to perform their work in a manner that comports with their personal sense of morality and responsibility have every reason to make sure that everyone who comes across their products understands exactly how their approach differs from others in the field. Labels and hang tags, the firm adds, are one of the best and most economical ways to make sure that’s so.

Making use of outstanding hang tags as well as a wide selection of fabric labels is perhaps the most important and cost-effective way to ensure that consumers understand precisely what is going on, says Hi-Tech Printing & Labeling. People who are shopping for clothing are being faced with a host of decisions they need to make, and they may focus more on such matters as price if they aren’t presented with an arresting message. The firm says large hang tags are one outstanding way to make a dramatic visual and verbal statement, but that ethics-based branding should not stop there. The firm notes that marketers generally understand that individuals need to hear a particular message several times before it finally starts to sink in. That’s why it makes sense to repeat messaging through slogans and imagery across several different tags and labels, says the firm.

In the instance of vegan products, for example, the message that the product is cruelty free can begin on a hang tag and then be reinforced in subtle ways on legally required tags about the non-animal-derived materials in a product. With a little bit of creativity and thought, says Hi-Tech Printing & Labeling Inc., tags and labels can drive home a point that will not only encourage like-minded consumers to buy a particular product, it will also spread the message that the firm’s ethical approach is not only morally sustainable, but economically feasible as well – encouraging other firms to take a similar approach.

Manufacturers and designers who are interested in learning more about the fabric labels and tags available through Hi-Tech Printing & Labeling Inc. are invited to visit the firm online at https://www.fabriclabels.com/. Interested Readers can also call during business hours at 213-746-7772.

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