Celebrity Victoria Beckham Posts Love of Sweet Drops

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Music and fashion icon draws attention to SweetLeaf Liquid Stevia through Instagram post

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“We’re thrilled that Victoria Beckham mentioned Sweet Drops, which is one of our most popular products,” said Carol May, CEO of Wisdom Natural Brands®, maker of SweetLeaf® Stevia Sweetener.

Every company enjoys hearing organic word-of-mouth praise from consumers, but when unexpected accolades come from an international music and fashion icon, it’s news. Publications from Ireland to South Africa picked up word that Victoria Beckham favors SweetLeaf® Liquid Stevia Sweet Drops™ in the convenient 50ml bottles after she posted about them on Instagram.

“I am totally into these Sweet Drops,” the 44-year-old mother of four/former pop star/fashion influencer posted to her 21.8 million Instagram followers recently. Turns out Beckham’s nutritionist, Amelia Freer, recommends Sweet Drops as does weight-loss guru Louise Parker, whose celebrity clients include Britain’s Duchess of Cambridge.

“We’re thrilled that Victoria Beckham mentioned Sweet Drops, which is one of our most popular products,” said Carol May, CEO of Wisdom Natural Brands®, maker of SweetLeaf® Stevia Sweetener. “Just as millions of consumers around the world have discovered, Sweet Drops are a delicious way to add flavor and sweetness to foods, drinks, and recipes with zero calories, no added sugars, no artificial sweeteners, and a non-glycemic response.”

After the post went viral on social media, Great Britain’s DailyMail.com wrote about how Beckham uses Sweet Drops as part of her healthy routine and “secret of eternal slenderness” to its 53.14M website visitors and 1.4M newspaper readers. Soon, the story was picked up by Topix.com (1.93M visits/month) and ExpressDigest.com (11.95K visits/month) in the United States, MyStyleNews.com in the United Kingdom, Scottish Daily Mail (114K daily), Irish Daily Mail (64K daily) and IOL.co.za (1.86M visits/month) in South Africa.

Available in Caramel, Vanilla, Chocolate, Coconut, and SteviaClear®, Sweet Drops are available in a convenient, user-friendly BPA-free 50ml bottle. The sugar-free drops are kosher, gluten-free, and Non-GMO Project Verified. Sweet Drops also are sold in 2-oz. glass bottles in 16 flavors.

SweetLeaf is currently in select retailers in the UK, including Harrods Pharmacy, as well as Amazon.com and other online retailers.

For more information about SweetLeaf, visit SweetLeaf.com. For interviews with company leadership, please contact the names listed at the bottom of the release.

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About WISDOM NATURAL BRANDS®
Wisdom Natural Brands®, based in Gilbert, Ariz., has been the leading stevia expert and industry pioneer with its SweetLeaf® Stevia Sweetener brand for more than 35 years. SweetLeaf is the only stevia brand winning 32 awards for taste and innovation. Wisdom introduced herbal beverages made from Yerba Maté through its Wisdom of the Ancients® brand, one of the most respected herbal beverage lines in the natural industry.
SweetLeaf Stevia Sweetener has zero calories, a non-glycemic response, no sugars, and no artificial ingredients. SweetLeaf is sold in boxes containing 35 or 70 packets and shaker jars for easy home use—with SweetLeaf Organics for a high-quality choice—and SweetLeaf SteviaTabs® dissolvable tablets for on-the-go use. SweetLeaf SugarLeaf® bonds stevia and cane sugar for a low-calorie alternative perfect for baking and cooking with two-thirds fewer calories than sugar. SweetLeaf Liquid Stevia Sweet Drops™ (2-oz and 50ml) add flavor without calories, or artificial ingredients to foods and beverages. SweetLeaf Water Drops™ add delicious flavor to still or sparkling water. SweetLeaf® Stevia Syrup, with the natural sweetness of stevia and monk fruit, comes in three popular flavors.
Wisdom of the Ancients® herbal beverages are available in bags and loose leaves. Organic Yerba Maté brings more than 250 unique nutrients and provides more antioxidants than green tea. Yerba Maté Royale®, a blend sweetened with stevia, has more than 350 nutrients to nourish the body. Organic Yerba Maté Hibiscus, Yerba Maté Tulsi, Yerba Maté Masala and Yerba Maté Pau D’Arco add exotic flavors along with many nutrients.
SweetLeaf and Wisdom of the Ancients products are available at health food stores, natural stores, supermarkets, and online retailers.

MEDIA CONTACTS:

Barbara McFadden    
McFadden/Gavender
O: (520) 882-6262
M: (520) 990-6040
barbara@mcfaddengavender.com

David A. Bowers    
McFadden/Gavender
O: (520) 882-6262
M: (480) 232-0425
David@mcfaddengavender.com

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David Bowers