Celerant Technology® and Grassroots Outdoor Alliance™ Join Forces to Offer Independent Retailers a Competitive Advantage

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Celerant’s point of sale integration enables outdoor retailers to reach new levels of success with data-driven market insights by Grassroots

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“Through this partnership, participating retailers will receive market insights, enabling them to make better business decisions and gain a huge competitive advantage in the marketplace.”

Celerant Technology, a leading provider of innovative retail solutions, announced today a partnership with Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of the specialty outdoor retail industry. Through an integration with Celerant’s point of sale solution, Grassroots can harness the power of retail data to help independent retailers and manufacturers reach new levels of success.

Celerant’s multi-channel retail solutions offer an integration with Grassroots. Through the integration, retail data is transferred, anonymously, from Celerant's point of sale database to Grassroots on a daily basis. The data, which includes the retailer’s in store and online sales, on-hand quantities and inventory on-order, is loaded into Grassroots’ data management system, which was developed by The Parable Group.

Powered by Celerant’s retail data and the Parable Group, Grassroots can aggregate and conduct a deep dive analysis of POS data from retailers in the outdoor industry. Leveraging this data, Grassroots provides a snapshot of the market, including sales trends, inventory turnover and brand performance to help participating retailers make smarter buying decisions, and optimize sales and markdown strategies. The data is segmented into region, brand and other data points- allowing retailers to better understand the brands that are selling, and not selling, in their local market. Grassroots also provides valuable insights to help manufacturers serve their retailers more effectively.

“For Grassroots Outdoor Alliance — like any sector seeking to grow and thrive — the ability to collect performance data from a strong assortment of store owners is essential. On the whole our data initiative Switchback, will allow us to better understand sales trends, to more easily select profitable and relevant product assortments, and to clearly provide a foundation for replicable industry growth,” said Rich Hill, president of Grassroots Outdoor Alliance. “We want to thank Celerant for understanding this, and being a great partner in building the needed connections."

“Celerant’s integration with Grassroots Outdoors will allow our retail clients to reach new levels of success,” stated Ian Goldman, President and CEO of Celerant Technology. “Through this partnership, participating retailers will receive market insights, enabling them to make better business decisions and gain a huge competitive advantage in the marketplace.”

About Celerant Technology
Founded in 1999, Celerant provides innovative, multi-channel retail commerce solutions and expert consulting to mid-market retailers across all industries. Celerant is ranked as the #1 retail software provider, and has been recognized as a top-five vendor for the past eleven consecutive years on the RIS Software LeaderBoard. Celerant supports retailers through point of sale, inventory management, eCommerce, vendor integrations and ‘endless aisle’, marketplace integrations, CRM and shopper incentives, ERP, email marketing and more. To learn more, subscribe to our blog http://www.celerant.com/blog.

About Grassroots Outdoor Alliance
Grassroots Outdoor Alliance is a national association working together for the health and growth of independent specialty outdoor retail. With 75 members and 170 storefronts nationwide, Grassroots Outdoor Alliance is creating both a vision and roadmap for the long-term success of independent specialty retailers, through data collection and analysis, direct member support, specialty events, and deep vendor partnerships. Grassroots Outdoor Alliance is also recognized as a catalyst for the success of its retailers and vendor partners; an advocate for specialty independent retail; a promoter of education and community within the specialty channel; and a key influence of the national outdoor industry. For more information, visit http://www.grassrootsoutdoors.com.

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Michele Salerno
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