Central Bark Signs Newest Franchise Deal, Brings New Approach to Whole Dog Day Care to Asheville, N.C.

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Local couple set to introduce Central Bark’s unique approach to doggy day care and enrichment

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We’re so happy to welcome Emily and Lisa to our Central Bark family, while continuing to expand our presence across North Carolina. Given their capable backgrounds and caring passion for dogs combined with our systems and infrastructure, we know our new Asheville owners will find success.

Central Bark, the doggy day care industry pioneer, is wagging its tail proudly following the signing of its newest franchise agreement with franchisees Emily and Lisa Fenster to bring its first doggy day care center to the Blue Ridge Mountains of Western North Carolina.

Originally from Texas, the couple settled in Asheville following a few years overseas in Germany where Lisa worked as a speech therapist on a U.S. government contract. The entrepreneurial duo fell in love with Central Bark after extensive research because they wanted to combine their passion for dogs with a thriving business model when they moved back to the U.S. They knew Asheville would be a great market for Central Bark because it is such a dog friendly community and completely aligned with the brand’s mission statement: to forever nurture, enrich, and inspire whole health, happiness, and unconditional love for each dog, family, and community we serve.

“My wife and I have always possessed an entrepreneurial spirit along with a passion for connecting with people and changing lives,” said Emily Fenster. “It probably comes from my years as a member of the Bexar County San Antonio Fire EMS along with Lisa’s ongoing work as a speech therapist. On top of that, we’ve been dog people all our lives and have this incredible bond with our dogs that goes beyond just being a pet parent. When we discovered Central Bark, we knew it was going to be the perfect fit while filling Asheville’s need for innovative whole dog care. We’re thrilled to connect with our community and other small businesses in the area and look forward to welcoming both four-legged and two-legged guests to our location very soon.”

For nearly 20 years, Central Bark has drawn in dogs and their owners across the country to experience its Enrichment Doggy Day Care, which combines Central Bark’s industry-leading doggy day care expertise with the latest in canine science. Enrichment Doggy Day Care provides a healthy and balanced blend of exercise, social group play, learning, rest, and “TLC” to help dogs be healthy, happy, calm, and well-rounded members of the family. Furthermore, Central Bark also offers dog boarding, baths, grooming, a retail market, training and more.

Central Bark typically features approximately 6,000 – 7,000 square-feet of indoor space plus over 2,000 square-feet of outdoor play area. Activities include small flexible playgroups, group skills work, rest periods, and personalized one-on-one enrichment sessions. Enrichment add-ons give pups the extra attention they love and the freedom to use their senses, safely exploring with their instincts as they engage with interactive toys, puzzles, and games.

“We’re so happy to welcome Emily and Lisa to our Central Bark family, while continuing to expand our presence across North Carolina,” said Bob Crawford, CEO of Central Bark. “Given their capable backgrounds and caring passion for dogs combined with the systems and infrastructure that Central Bark provides, we know our new Asheville owners will find success.”

For more information on Central Bark franchising opportunities, visit centralbarkusa.com/franchising.

About Central Bark:
The Central Bark franchise system was founded in 2003 and now operates under the name Barkley Ventures Franchising, LLC. For nearly 20 years, the brand has grown to nearly 40 locations across more than a dozen states. The company has hosted over two million dog visits. Central Bark is a VetFran participant, the International Franchise Association’s (IFA) veteran program, and offers a franchise fee discount to qualifying veterans. Central Bark is also an IFA MinorityFran participant. For more information about franchising with Central Bark, visit centralbarkusa.com/franchising or call 866-799-2275.


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Chad Cohen
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