Century 21 Cedarcrest Realty in Caldwell, N.J. Celebrates Seventh Anniversary

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Essex County Real Estate Agency Has Grown Every Year Since 2010; Agents and Office Have Won Prestigious Real Estate Industry Awards

We manage from the bottom up, which has created tremendous pride of ownership and longevity among our team. Everyone has a say and they all step up to take care of the little things that come up for each other.

John Sass, broker/owner of Century 21 Cedarcrest Realty in Caldwell, N.J. is celebrating his seventh anniversary as agency owner on June 28, marking the milestone with pride and a shelf full of real estate industry awards.

The agency was founded in 1978; Sass bought it in 2009 and in his words, “brought it into the 21st century, with all the tools available from the Century 21 system.”

Prior to taking ownership of the Essex County agency, Sass, a New Jersey licensed real estate broker, had worked in other Century 21 offices in recruiting and training. That experience shows every day in the professional development Century 21 Cedarcrest Realty offers its real estate agents. All agents receive training in sales and customer care, writing contracts, and using the marketing tools provided by Century 21 to their clients’ advantage.

Sass said that Century 21 Cedarcrest Realty has experienced growth every year in the past seven years, with a management team that includes a director of career development and a sales manager. The agency started out with six people in 2009 and now has 58 who enjoy camaraderie and support in the office.

“Although we’ve grown, we operate like a big happy family,” said Sass. “We manage from the bottom up, which has created tremendous pride of ownership and longevity among our team. Everyone has a say in our operations and they all step up to take care of the little things that come up for each other. There’s no ‘that’s not my job’ here.”

That pride of ownership has led to increased business over the past seven years, with more clients and closings, and higher sales volume year over year, as well as many awards for Sass and his top agents for sales volume and customer service, from Century 21 and the New Jersey Association of REALTORS®. “We’ve won the Century 21 Quality Service Pinnacle Award every year since 2010,” said Sass, referring to the top honor given by the Century 21 system to leading agencies.

This year, Century 21 Cedarcrest Realty produced a new TV spot to run in local markets, and a new website was launched. It includes a blog with helpful information to home buyers and sellers, and a page dedicated to the luxury homes and estates the company represents in Essex and surrounding counties. Although a specialist in Essex County real estate, Century 21 Cedarcrest Realty’s agents sold homes in 47 towns last year, spanning northern New Jersey.

As he looks towards future growth, Sass said that, “I care about everyone as people and as professionals and that permeates throughout the entire company. Everyone has each other’s backs in here, which translates into better customer service out in the field.”

Century 21 Cedarcrest Realty, Inc. is located at 460 Bloomfield Avenue in Caldwell; it works with home buyers and sellers throughout Essex County and surrounding areas. To learn more, visit http://www.Century21Cedarcrest.com.

About Century 21 Cedarcrest Realty, Inc.
An award-winning real estate agency, CENTURY 21 Cedarcrest Realty, Inc. (Cedarcrest Realty) in Caldwell, N.J. won the coveted 2015 Best of Essex Readers’ Choice Award, voted “Best Essex County Realtor.” Cedarcrest Realty works with property buyers and sellers throughout northern New Jersey, including Essex, Morris, Passaic, and Bergen counties under the guidance of broker/owner John Sass and approximately 50 real estate professionals in both residential and commercial real estate. Sass joined the CENTURY 21® Real Estate System as a real estate associate in 1984, and advanced to management in 1988. He is a licensed broker in the State of New Jersey, as well as a graduate of the REALTOR® Institute (GRI) and he prides himself in leading the way in Essex County real estate. CENTURY 21® was ranked by J.D. Power as “Highest Overall Satisfaction for First-Time Home Buyers and Sellers” and Highest Overall Satisfaction for Repeat Home Buyers and Sellers” among national real estate companies two years in a row. For more information, visit http://www.Century21Cedarcrest.com

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