Elegantly understated, easily navigable, and highly informative, EBizCharge.com is the final piece of the puzzle that brings each element of the new brand identity together to form a cohesive, powerful whole.
IRVINE, Calif. (PRWEB) February 05, 2020
16 years ago, the founder of Century Business Solutions embarked on a mission to create a credit card processing company that would benefit businesses, rather than cut into their profits with excessive fees. Over time, the growing company discovered a pain point common to many of their customers: the lack of synchronicity between credit card acceptance and accounting processes.
After building a team of software developers, they launched a software integration that would bridge the gap between payment processing and accounting, saving businesses time and money by increasing efficiency and reducing error. They named this integration EBizCharge.
Now EBizCharge is a full line of products that boast robust functionality, integrate with an array of accounting, ERP, CRM, and eCommerce platforms, and facilitate faster payment processing while lowering processing costs. Century’s in-house development team continues to adapt and transform these products to better serve their clients.
In 2018, the company began to brainstorm a new brand identity that would speak clearly to the purpose and value of EBizCharge, as well as their established trustworthiness as both a brand and a company.
They arrived at the idea of a current, which refers to the state of flowing. Working closely with UnitOneNine, an independent digital branding agency, they settled on a logo indicative of the speed, responsiveness, innovation, and support that sets EBizCharge apart from other payment integrations. It evokes both the fluidity of water and the power of electricity, drawing parallels to the adaptability of EBizCharge integrations and the nature of the electronic payments they enable.
As a result of the rebrand, every aspect of the new EBizCharge identity reinforces the ease of use and reliability of Century’s integrations. The sleek, modern look contrasted sharply with the aging design of the website, however, and the company knew it was time for a makeover.
They enlisted the skills of their own team members to build a site worthy of the EBizCharge brand. The result surpassed all expectations. Elegantly understated, easily navigable, and highly informative, EBizCharge.com is the final piece of the puzzle that brings each element of the new brand identity together to form a cohesive, powerful whole.
Visit the website today to see for yourself, and schedule a demo to find out what EBizCharge could do for your business!