CES 2024 Netherlands Tech Pavilion Merges Tech and Nature for a VR Glimpse at a Sustainable Future

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Kingdom of the Netherlands

Jan 09, 2024, 22:00 ET


Created by celebrated VR artist Estella Tse, the virtual 'Sustainable Garden' encompasses the themes and sustainability goals of the Netherlands' delegation, which includes 70 startups and scale-ups and 12 CES 2024 Innovation Award winners

SAN FRANCISCO and AMSTERDAM, Jan. 9, 2024 /PRNewswire-PRWeb/ -- The Kingdom of the Netherlands today unveiled a virtual reality 'Sustainable Garden" that encompasses the themes and sustainability goals of the Netherlands Tech Pavilion (NL Tech Pavilion) to open CES 2024. For the eighth consecutive year, the Netherlands will showcase 70 Dutch startups and scale-up companies and their most innovative tech solutions at Eureka Park at the Venetian Expo (Hall G, Booth 62100) from January 9-12, 2024. The NL Tech Pavilion theme for CES 2024 is "Let's Innovate Sustainable Solutions," and the CES 2024 delegation features 12 CES 2024 Innovation Award winners. Preview the CES 2024 NL Tech Pavilion companies here.

The immersive experience of the 'Sustainable Garden' celebrates the innovative spirit of the Netherlands that has shaped the country for centuries. Created by noted VR artist Estella Tse and inspired by the Keukenhof (aka the Garden of Europe) and principles of classic Dutch garden designs, the 'Sustainable Garden' is an interactive virtual art landscape that combines elements of tech and nature to show the parallels between the startups and nature's ecosystem, including the flow of data, energy, sensory systems and the evolution that leads to new ways of creating and existing. Three female botanical painters from the Dutch Golden Age — Maria Sibylla Merian, Rachel Ruysch and Maria van Oosterwijck — laid the foundation of the work presented in the 'Sustainable Garden.' HRH Prince Constantijn van Oranje, Special Envoy, Techleap, will officially open the 'Sustainable Garden' and the NL Tech Pavilion on Tuesday, January 9, at 10:30 a.m. Visitors are invited to step into the garden themselves and leave their suggestions to solve global challenges with the Netherlands.

"The Netherlands' reputation for global-changing ideas only continues to grow," said HRH Prince Constantijn van Oranje, Special Envoy, Techleap. "Many of the 70 start-ups and scaleups this year are acutely focused on making the world a better place. To reflect this, the 'Sustainable Garden' was created to illustrate the extensive ecosystem The Netherlands has created for innovators to flourish, explore, experiment and play. This VR experience reflects the Dutch reverence for nature and our belief that inspirational, altruistic and meaningful technologies are the solutions for the world we live in tomorrow."

"My role as a creative innovator is to inspire hope and optimism through my visual storytelling," said Tse. "When an environment is healthy, trees and plants will send energy and resources to plants that are hurting. There is a beautiful interdependence that exists in nature. When tech is created to help others, it's that same spirit of benevolence and community. 'Sustainable Garden' is meant to express that tech and nature can work together to forge a better future -- not just for humans, but the Earth and all living things."

The 70 CES 2024 NL Tech Pavilion companies actively working to contribute to a better world span a wide berth of tech sectors that will define future economies:

CONSUMER TECH:

  • Arc: Accessories for computers and mobile phones. Arc Pulse is renowned as the most minimalist and unique in the world of phone cases. (Startup)

SUSTAINABILITY AND CIRCULARITY:

DIGITAL HEALTH, HEALTH TECH AND MEDTECH:

  • Alphabeats: EEG-based mental training that uses music and neurofeedback to improve performance in elite athletes. (Startup)
  • AMES: Creator of a unique remote patient-monitoring technique to safeguard COPD patients from potentially life-threatening and costly hospitalizations. (Startup)
  • Doser: Enabling pharmacists to produce personalized medication locally and on demand. (Startup and CES 2024 Innovation Award Honoree)
  • EW2Health: Enables personalized health with patented AI-driven predictive behavioral analytics (Startup)
  • FlowBeams: Patented, needle-free injection technology to transform multiple industries, including pharmaceutics and cosmetics. FlowBeams' device addresses the shortcomings associated with traditional needle-based methods, including needle-phobia, environmental pollution and safety concerns. (Startup)
  • Healthplus.ai: Enabling proactive surgery care. (Startup and CES 2024 Innovation Award Honoree)
  • Medical X: Providing innovative training and education in the field of medicine. (Startup)
  • RetinaScope: A handheld, low-cost retinal imaging device to empower AI-based screening for Diabetic Retinopathy, Glaucoma and Age-Related Macular Degeneration. (Startup)
  • Sencure: A medical device company that develops high-end chips and medical wearables to accelerate and improve remote patient monitoring. (Startup)
  • SmartQare: A medical 24/7 monitoring solution for data-driven clinical decision support in remote patient care. (Startup)
  • Splendo Health: Developer of patient monitoring and communication software designed to improve patient well-being and outcomes in the perioperative space. (Startup)
  • Surfix Diagnostics: Photonic diagnostics platform for the early detection and monitoring of cancer. (Startup)
  • Whispp: AI-powered, real-time assistive voice technology and calling app that converts whispered and affected speech into a person's clear, natural voice. (Startup and CES 2024 Innovation Award Honoree)

AI, BIG DATA, SECURITY AND BLOCKCHAIN:

  • Axelera.ai: Creator of the world's most powerful and advanced solutions for AI at the edge. Its game-changing hardware and software platform concentrates the AI computational power of an entire server into a single chip at a fraction of the power consumption and price of AI hardware today. (Startup and CES 2024 Innovation Award Honoree)
  • Bubl Cloud: Restarting privacy-safe innovation on personal data by enabling innovators to create privacy-safe services in the cloud. (Startup)
  • CodeGlass: A software development tool designed to enhance problem-solving, even when issues are difficult to reproduce or there's a lack of documentation or developers. (Startup)
  • COTIT: Ensures real-time visibility and traceability of goods from origin to destination. (Startup)
  • Dology: A software platform that provides modern AI-driven knowledge infrastructure for customer-facing teams. (Startup)
  • Engaige: An AI-powered customer service automation platform. (Startup)
  • EyeQ: Helps establish genuine connections through eye contact in video conversations. (Startup)
  • Freeday: A staffing platform for digital employees. (Startup)
  • Focus: The world's first predictive AI analysis platform that accurately and reliably predicts the technological future based on global patent data. (Startup and CES 2024 Innovation Award Honoree)
  • Fuga Cloud: Helps keep websites, business-critical platforms, and applications online 24/7. (Startup)
  • IntrinsicID: A provider of security IP for embedded systems based on Physical Unclonable Functions (PUF) technology. (Scale-up)
  • Klippa: An AI-based software company that automates administrative tasks. (Startup)
  • LiveDrop: An intuitive and secure unidirectional data-sharing technology that can be integrated into existing applications or used independently. (Startup)
  • MOOS: Powered by AI to predict stock level changes, register transactions and send customizable triggers accordingly. (Startup)
  • SandGrain: Addresses the challenge of securing IoT end nodes with a simple system at a very low cost. (Startup)
  • Solvimon: A next-generation pricing and billing platform. (Startup)
  • TokenMe: A breakthrough construction-monitoring solution that improves productivity, safety and security using mobile sensors, AI and a real-time dashboard. (Startup)
  • Vox AI: A voice AI that is efficient, conversational and speaks 35 languages, Vox AI is the perfect tool for drive-thru and QSR (Quick Service Restaurant) businesses to relieve overworked employees, boost revenues by up to 17% and increase ROI by 14 times. (Startup)

WEARABLES, AUDIO AND VIDEO:

  • Absolute Audio Labs (AAL): Audio software for the hearing impaired. (Scale-up)
  • BREGGZ Hearables: The world's first truly wireless, custom-made "in-ear" computer — a made-to-measure luxury hearable with an A+ audio experience. (Startup)
  • Concept 7 YourStoryz: A platform for mobile journalism, content creation and crowd journalism that combines a mobile app with a content distribution platform using AI. (Startup)
  • Dopple: Specializes in the design, development and industrialization of miniaturized smart wearables. (Startup)
  • Infuse Video: Generates personalized videos for customer engagement, training, marketing, and to create dynamic experiences. (Startup)
  • Livery Video: An irresistibly fun, shoppable and engaging video platform for businesses, media and influencers. (Startup)
  • NOWATCH: A personalized health tracker that keeps you aware of how your lifestyle impacts your health by measuring stress, sleep and activity so that you can take charge of your well-being. (Startup)
  • PhoneCam™ by SlimDesign: The ultimate safety companion. PhoneCam is the world's first affordable miniaturized AI-powered body camera that provides personal safety by deterring and de-escalating unwanted behavior. (Startup and CES 2024 Innovation Award Honoree)

PHOTONICS, SENSORS, OPTICS AND ROBOTICS:

  • Addoptics: Scale prototyping and production with affordable, industrial-quality optics. (Scale-up)
  • InPhocal: A unique, concentric laser beam that reduces the need for ink and is 2.5 times faster than printing. (Startup)
  • MantiSpectra: NIR (Near Infrared) spectroscopy on a miniaturized spectral chip that can accurately measure material properties in real-time using just light. Enables portable NIR spectroscopy. (Startup and CES 2024 Innovation Award Honoree)
  • Morphotonics: Nanotechnology for micro and nano-scale surfaces for next-gen mobile device screens, immersive AR glasses, higher efficiency solar panels and high-accuracy sensors. (Scale-up)
  • Ommatidia: Creates an optical metrology and ranging architecture for 3D applications. (Startup)
  • Scantinel Photonics: A leading FMCW sensing technology company offering next-generation LiDAR solutions for autonomous mobility. (Startup)
  • Starnus Technology: Developer of a highly flexible autonomous mobile robot (AMR) solution, which allows third-party logistics (3PL) companies to deal with their rapidly changing operations. (Startup)
  • SuperLight Photonics: Develops supercontinuum generation lasers, aka wideband or white lasers. (Startup)

VEHICLE TECHNOLOGY AND BATTERY TECHNOLOGY:

  • CarbonX: Counters critical battery material shortages with a new carbon anode material, produced locally in high volumes at lower cost. (Startup)
  • Rheo Light by Ink Invent: A pigment manufacturer and developer of a 'Tunable Detection and Determination Technology.' (Startup and CES 2024 Innovation Award Honoree)
  • Squad Mobility: The world's first Solar City Car for sharing and private use. The ultimate smart urban mobility solution for emissions, congestion and parking. (Scale-up)
  • SolutionAir: A technology that can convert an existing engine into a high-pressure air combustion engine that uses no fossil fuels and produces zero emissions. (Startup)
  • Urban Mobility Systems: Developer and manufacturer of BEVs (battery electric vehicles) and electrification systems for construction equipment, enabling zero-emission transport and construction. (Scale-up)

AUGMENTED AND VIRTUAL REALITY:

  • Beecot: Provides construction and real estate solutions. Allows users to visualize the BIM model in the field by unlocking it in 2D, 3D, VR, and AR. (Startup)
  • Fectar: Interactive augmented and virtual reality experiences without programming are possible with Fectar's VR and AR creator platform. (Startup)
  • Holoconnects: Creators of the Holobox, a realistic, immersive holographic communication tool that can be used either live or pre-recorded. (Startup)
  • SenseGlove: Force and haptic feedback gloves that enable professionals to physically interact with virtual objects for VR training and research purposes. (Scale-up)

FUTURE OF WORK:

  • 2DAYSMOOD: An easy-to-use tool for empowering directors, managers, and employees to take responsibility for creating a positive work environment. (Startup)
  • Sabender: A learning tool enriched with VR to increase effective teamwork. (Startup)
  • DialogueTrainer: Next-generation simulation platform for conversation training. (Scale-up)
  • EZ Factory: SaaS-based platform for optimizing operational effectiveness and efficiency of factory floor operations. (Scale-up)
  • Happybase: A development platform grounded in positive psychology and design thinking, Happybase offers an approach to the major challenges organizations face with talent retention and development. (Startup)
  • My Global Workspace: Co-working spaces connected to universities in emerging countries. (Startup)
  • Naya: An ecosystem that empowers digital creators and creators of Naya Create, a modular keyboard that increases efficiency, flexibility and health. (Startup and CES 2024 Innovation Award Honoree)
  • StellarUp: One platform for all organizational learning and development. (Startup)

Interested media and analysts who want to schedule an interview with companies in the NL Tech Pavilion during CES 2024, please contact [email protected].

About The Kingdom of the Netherlands

The Netherlands strives to solve societal and economic challenges with local and international partners. The country ranks seventh on the Global Innovation Index, and Amsterdam is one of the fastest-growing ecosystems in Europe. As a trading nation, the Netherlands has continuously ranked as one of the top five foreign investors in the U.S. for multiple years, making the Netherlands the number one country with which the U.S. maintains a trade surplus. More than 955K jobs in the United States result from the strong economic relations with the Netherlands.

The Consulate General of the Netherlands in San Francisco, in partnership with the Holland in the Valley network and the ScaleNL accelerator, empowers Dutch entrepreneurs and talent to innovate and scale in the U.S. Learn more at United States | Netherlandsandyou.nl.

All trademarks used herein are the property of their respective owners.

Media Contact

Mindy M. Hull, Mercury Global Partners for The Kingdom of the Netherlands, 1 415 889 9977, [email protected], https://www.netherlandsandyou.nl/web/united-states

Sietze Vermeulen, The Kingdom of the Netherlands, 1 415 866 5572, [email protected], https://www.netherlandsandyou.nl/web/united-states

SOURCE Kingdom of the Netherlands