Changes in Online Shopping Habits During COVID-19, According to Take2Strategy’s Gabriel Shaoolian

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A minimum of 47,000 chain stores throughout the U.S. temporarily closed their doors, increasing the demand for online services. Take2Strategy outlined how the COVID-19 crisis changed user behaviors which have impacted the eCommerce market.

A minimum of 47,000 chain stores throughout the U.S. temporarily closed their doors, increasing the demand for online services.

Take2Strategy's Digital and Business Growth Consultant Gabriel Shaoolian explained how user behaviors have shifted in light of the changes brought on by the COVID-19 crisis. These changes have impacted the eCommerce market.

The main changes in online shopping habits during COVID-19 have been:

  • 1. New shopping habits redistribute consumer loyalty in eCommerce, with consumers trying services like groceries online for the first time and forming new habits.
  • 2. Consumers are spurring growth for certain segments that cater to the lifestyles of a socially-distanced public, notably digital entertainment and essentials.
  • 3. While mobile optimization remains an important front for ecommerce platforms, there has been an increase in visitors to the websites instead of apps with users being largely confined to their homes and spending more time on their laptops and desktops.
  • 4. Consumers’ shopping priorities have changed, with availability becoming the main concern in light of shortages, creating an opportunity for smaller brands to make their mark.

Online sales have been increasing since before the crisis. The crisis only accelerated this growth, so businesses can expect eCommerce to continue growing in size and value post-crisis.

The main two focuses for brands now should be to have a high-quality online shop and to engage effectively with consumers.

About Take2Strategy: Take2Strategy's Gabriel Shaoolian is a digital growth consultant specialized in growing brands online. Take2Strategy provides services to startups and enterprises looking for market-winning business, web and marketing strategy.

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