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Changing the Game: Capacity Marketing Offers Clients Strategy for Long-Term Growth

Almost six years in the making, Capacity Marketing has officially launched, and the team has a mission: to help companies of all sizes thrive.


News provided by

Capacity Marketing

Nov 07, 2018, 15:30 ET

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Capacity Marketing
Capacity Marketing

NEWBURGH, N.Y., Nov. 7, 2018 /PRNewswire-PRWeb/ -- Almost six years in the making, Capacity Marketing has officially launched, and the team has a mission: to help companies of all sizes thrive. Managing Partner Matt Dorcas, Partner Eric Egeland, and Project Manager Jen Cassaro have already started using their strategic, economic, and marketing expertise to propel clients of their new venture to greater heights. With a focus on candor, clarity, and caring the Capacity Marketing team brings a formidable skill-set to the table and draws upon their decades of experience and practical knowledge to assist their clients and create roadmaps to success.

"I've had the idea for Capacity Marketing since 2013," says Eric Egeland. "After years of market research to learn the secret to solid and repeatable ROI for consulting clients, I wanted us to be able to stay and execute our recommendations vs. letting them move on to another marketing company. Our clients wanted it, I knew I could help them, and I wanted to do it right, so I started planning. When Matt Dorcas and I joined forces, the rest of the pieces fell into place. We knew we had a winning combination of strategy and execution."

“We wanted to stay true to our vision of a marketing firm that has our clients’ best interests at heart, so my partners and I spent years creating the company we would want to do business with, a company that values candor and customer success above all,” says Matt Dorcas

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The team behind Capacity Marketing knows that success means more than just meeting immediate goals: they help their clients achieve long-term, sustainable growth through tested techniques combined with innovation and industry savvy. When clients need more intel to make informed decisions about their next steps, Capacity Marketing taps into the research capabilities of sister company Capacity Consulting.

Managing Partner Matt Dorcas has over 20 years of experience as an award-winning marketing professional, and he shapes creative direction, business development, and client retention with his valuable insights. Matt's past clients include Metropolitan YMCA of the Oranges and Shortline Coach USA.

Partner Eric Egeland has 18 years of experience in marketing, research, and economic analysis. His company Capacity Consulting has helped set a variety of organizations on the path to success. Past clients include United Way and New York State Office of Mental Health. He uses his background in research, operations, finance, and human resources to ensure that clients are headed in the right direction.

Multi-talented Project Manager Jen Cassaro, who has also worked as a cinematographer and editor, founded her own company in 1994 and has managed over 1,000 projects including work for Rutgers University and Kolmar Laboratories.

Together, Matt, Eric, and Jen help companies take their marketing to the next level.

"We wanted to stay true to our vision of a marketing firm that has our clients' best interests at heart, so my partners and I spent years creating the company we would want to do business with, a company that values candor and customer success above all," says Matt Dorcas. "With the launch of Capacity Marketing, we're proud to announce that that vision has come to fruition. We look forward to helping clients improve their marketing and realize their potential."

SOURCE Capacity Marketing

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