Chargeback Gurus Releases Chargeback Analytics eGuide: Understand customers, Prevent chargebacks and Increase retention

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Chargeback Gurus, a global leader in chargeback and fraud prevention solutions, has released Chargeback Analytics eGuide: Your Guide to Understand Customers, Prevent Chargebacks, and Increase Retention, a free downloadable ebook that explains how data analytics are crucial for merchants who are trying to get chargeback and payment dispute problems under control.

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The ebook is intended to help merchants learn how to make actionable, informed strategies for fighting chargebacks based on data analytics.

Chargebacks are a widespread and growing problem for merchants, especially in the ecommerce sector where transactions must be processed without the presence of the physical card and fewer anti-fraud protections exist. When customers dispute a transaction and receive a chargeback, they get only the money they paid back, but merchants are on the hook for the cost of the product, their time and labor, and various bank and processing fees as well. Left unchecked, chargebacks can be financially devastating for merchants, and can jeopardize their relationships with banks and customers as well.

The key to reducing chargebacks is for merchants to analyze the root causes of their chargebacks and make data-driven changes to their policies and business operations that address these root causes and stop chargebacks at their source.

In this ebook, merchants will learn about important chargeback metrics, the various major categories of chargebacks and their most common root causes, how your customer service can play a major role in reducing chargebacks, how chargeback analytics can help you increase your customer retention rate, how to proactively prevent future chargebacks, and how to win more of the chargebacks you decide to contest. The ebook is intended to help merchants learn how to make actionable, informed strategies for fighting chargebacks based on data analytics.

With years of experience fighting and preventing chargebacks on behalf of their clients, Chargeback Gurus has seen many merchants reduce their chargeback rates, prevent future chargebacks, and increase their revenues and customer loyalty by acting on insights gleaned from chargeback data analytics. With this ebook, they hope to empower more merchants to make improvements to their business and outmaneuver the fraudsters who exploit the chargeback process.

Get Your eGuide Now.

About Chargeback Gurus

Chargeback Gurus provides comprehensive management solutions to help businesses recover lost revenue from chargebacks and fraud. Their chargeback representment and prevention services take the pain out of chargeback management and deliver true ROI for clients.

Chargeback Gurus’ proprietary FPR-360™ tool with Root Cause Analyzer™ looks at over 40 different data points to identify business vulnerabilities and prevent up to 50% of chargebacks. Their Smart Chargeback Representment™ Process combines automation, data analytics and expert analysts to help companies recover up to 70% of chargebacks. Being in business for over 6 years, Chargeback Gurus has recovered more than $1 Billion in lost revenue for their clients.

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Suresh Dakshina
@ChargebackGurus
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