charity: water selects Moore for direct response television
Global Media will implement an omnichannel media strategy engaging audiences to help advance the charity's mission to provide clean drinking water around the world
WASHINGTON, July 27, 2022 /PRNewswire-PRWeb/ -- Moore, a leading constituent experience management company, is proud to announce that its company, Global Media, has been named direct response television agency of record for charity: water. The charity will also leverage Direct Donor TV for media buying and TCM Creative as part of the Moore suite of services solution.
Global Media will provide strategic services to manage all aspects of integrated direct response television programming for charity: water, including creative development, launch, analysis, ongoing day-to-day management and reporting. This new fundraising initiative will advance the charity's mission to provide clean and safe drinking water to people in developing countries.
"We are honored to have been selected by charity: water, a charity that has served over 15 million people in 29 countries around the world," said Janet Tonner, executive lead for the Moore media buying division. "We will provide charity: water with an omnichannel view of their media strategy, spend and results to guide them on where to invest their media dollars to reach their targeted audiences across multiple platforms."
"We look forward to working with Moore to drive long-term revenue and donor growth," said Ben Greene, chief development officer of charity: water. "The Moore team is highly strategic, creative and laser-focused on helping us reach audiences who want to join in on working to end the global water crisis in our lifetime."
Powered by the intelligence of SimioCloud, Global Media will develop an integrated media strategy with an omnichannel approach to deliver ROI and optimize results for charity: water.
"Moore, the foremost media buying architect for leading brands in the nonprofit industry, will purchase advertising placements to maximize impact for charity: water by using a proprietary database that aligns with the client's mission to target specific demographics," said Gretchen Littlefield, chief executive officer of Moore. "This advanced, cross-channel attribution analysis will further quantify media purchasing performance, resulting in increased donor engagement to fund the important work of charity: water."
To learn more about Moore and the services they provide to help nonprofits grow, visit wearemoore.com.
About charity: water
Nearly 1 in 10 people worldwide – or 771 million people – live without clean water. The majority live in isolated rural areas and spend hours every day walking to collect water for their family. Not only does walking for water keep children out of school or take up time that parents could be using to earn money, but the water often carries diseases that can make everyone sick. In fact, diseases from dirty water kill more people every year than all forms of violence, including war. Access to clean water means education, income and health – especially for women and kids.
Since 2006, charity: water has funded 111,709 water projects serving 15.5 million people. 100% of public donations fund clean water projects, and each project is proven with photos and GPS coordinates. charity: water works with strong local partner organizations to build and maintain community-owned water projects.
About Global Media
Global Media, a Moore company, is the leading provider of omnichannel acquisition services for nonprofits. The company provides clients with a holistic view of their media strategy, spend and results across television, digital and offline channels. Strategy is driven through data analysis comprised of millions of results collected annually from response advertising commercial placements and direct donor communication. This approach makes sure each acquisition dollar is maximized in the most viable channel.
About Moore
Moore is a leading constituent experience management company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, and data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.
Media Contact
Mac McKeever, 1st Degree on behalf of Moore, 207-841-6110, [email protected]
SOURCE Moore
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