Big data has largely been used to the benefit of marketing departments over the past decade, but do marketing departments have the tools to safeguard that data as IT departments would?
CHATTANOOGA, Tenn., Aug. 18, 2022 /PRNewswire-PRWeb/ -- Chattanooga-based tech marketing executive Tony Perri will be a featured speaker at SHARE Columbus, one of the most strategic IT conferences in North America catering to large enterprise environments.
Perri is the CEO of Perri Marketing, Inc., a global tech marketing agency specializing in software clients selling into the Fortune 500, and recently co-founded mobile mainframe password management software company, Santa Rosa Software.
In his presentation, "Data Security & Compliance Tug of War, CIO vs. CMO," Perri will discuss how the consumerization of IT has created more data than ever before for marketers to use to target prospects with better advertising, yet few marketers have the tools and training to make sure this data is handled with the utmost safety.
And with the threat of data breaches and fines for noncompliance rising every year, the often-unfettered access marketers have to consumer data presents CIOs and CMOs with increasing risks as well. In his presentation, Perri will discuss how the disconnect between CxOs – who are working in silos – creates a strategic advantage for bad actors looking to breach large enterprises.
"I've attended countless SHARE conferences over the years, and I'm honored to be selected as a speaker this year discussing one of the most critical issues in data security that has emerged over the past 10 years," Perri said. "There are few conferences that provide this level of educational content and networking opportunities, and I'm looking forward to sharing a little education this year after the last two years of virtual conferencing."
Though much of Perri's expertise lies in the marketing world, he was recently named one of just a handful of IBM Z Champions worldwide for his work in the world of mainframe computing. Perri has worked in the enterprise software industry since the mid-1990s.
Perri's presentation will also touch on how business leaders can work together to ensure the highest data security, and he will review examples of breaches and what can be learned from the past few years as data ownership has moved over to the business side of organizations for revenue generation.
For those who cannot attend in person, Perri's presentation will be livestreamed for virtual attendees as well. For more information, please visit https://www.share.org/Events/SHARE-Columbus-2022/Technical-Agenda and find Perri's session on Wednesday, August 24, at 8:00 a.m.
To receive a copy of the presentation, submit your info here https://tinyurl.com/59y2pywt, or contact Perri Marketing at (423) 212-3127/ext. 1, or via email at [email protected].
Presentation Information:
What: Data Security & Compliance Tug of War, CIO vs. CMO
When: Wednesday, Aug. 24, 2022, 8 – 9 a.m.
Where: Hyatt Regency Columbus Room Delaware D and via livestream
Who: Tony Perri, President & CMO of Perri Marketing, Inc.
About Perri Marketing
PMI is a full-service technology marketing agency with 20+ years of experience generating qualified sales opportunities for software vendors in InfoSec, CRM, ERP, Logistics, Network/Infrastructure Management, and Service Management. They are also a CRM/Marketing Automation software vendor with reseller partnerships for several solutions. Perri Marketing specializes in targeted sales and marketing collateral for business and IT decision-makers with the goal of shortening clients' long software sales cycles.
About SHARE
SHARE Inc. is an independent, volunteer-run association providing enterprise technology professionals with continuous education and training, valuable professional networking, and effective industry influence. Twice each year, SHARE gathers the leading subject matter experts, vendors, and business visionaries in enterprise IT for a week of education and innovation. More information about SHARE Columbus 2022 can be found at https://www.share.org/Events/SHARE-Columbus-2022
Media Contact
Nichole Abruzzise, Perri Marketing, Inc., 2393700713, [email protected]
SOURCE Perri Marketing, Inc.
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