Checkmate turns digital menu boards into a measurable test-and-learn channel, enabling brands to experiment with pricing, promotions, and upsells in real time.
NEW YORK, April 1, 2026 /PRNewswire-PRWeb/ -- Checkmate recently announced test-and-learn capabilities for its Digital Menu Board (DMB) platform, giving restaurant brands the ability to run controlled experiments across their on-premise menus and measure what drives higher average order value (AOV).
Digital menu boards have long been viewed as a static tool, but leading restaurant brands are increasingly using them as a dynamic channel to influence purchasing behavior in real time. With Checkmate's DMB platform, operators can now test different menu configurations, promotions, pricing strategies, and upsell placements across locations and quickly identify what performs best.
Checkmate's platform enables brands to run structured experiments across their digital menu boards, including:
- Testing different promotional placements and limited-time offers (LTOs)
- Evaluating pricing strategies and bundling configurations
- Optimizing upsell placements and add-on recommendations
- Rotating featured items across dayparts or sessions
Each test is supported by performance data, allowing brands to compare results across locations and make informed decisions based on real customer behavior.
By turning digital menu boards into a measurable, iterative channel, Checkmate helps brands continuously refine their on-premise experience and unlock incremental revenue.
Unlike traditional menu updates that require broad rollouts and long feedback cycles, Checkmate's platform allows teams to test changes in a controlled way, validate results quickly, and confidently scale winning strategies system-wide.
As restaurant brands look for new ways to drive revenue without increasing traffic, Checkmate's test-and-learn capabilities provide a data-driven path to improving performance at the point of purchase.
About Checkmate
Checkmate empowers enterprise restaurant brands with powerful ordering solutions and hands-on support. Our scalable technology enables restaurants to drive sales across channels, including custom websites, apps, kiosks, catering, third-party marketplaces, digital menu boards, voice AI, and more. With seamless integrations, smarter analytics, and 24/7 service, Checkmate helps brands conquer their digital goals. Restaurants can launch unique ordering experiences, centrally manage menus, recapture revenue, leverage customer data, and continually adapt with new integrations. Learn more at Checkmate | Powerful ordering solutions for busy restaurants.
Media Contact
Irina Jordan, Checkmate, 1 7604108134, [email protected], https://www.itsacheckmate.com/
SOURCE Checkmate
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