LOS ANGELES, Sept. 23, 2020 /PRNewswire-PRWeb/ -- MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced that Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, has been selected as the winner of the "Best Enterprise CRM Solution" award in the third annual MarTech Breakthrough Awards program in honor of the Cheetah Digital Customer Engagement Suite.
The Cheetah Digital Customer Engagement Suite is the only solution that can seamlessly enable marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. The platform was built with features for the modern marketer, including enterprise data management to provide a true single customer view that provides real-time data collection, unification, segmentation, and insights that are easily accessed and centralized.
"Cheetah Digital is completely up-leveling the Customer Relationship Management category, creating a Digital Customer Engagement solution to serve as a single platform to house and connect all data across every touchpoint into a single view of the customer," said James Johnson, Managing Director at MarTech Breakthrough. "This really breaks through the myriad of choices when it comes to CRM solutions, empowering enterprises to build longer lasting customer relationships and deliver a unique value exchange throughout the entire customer lifecycle. We're thrilled to be able to recognize Cheetah Digital with the 'Best CRM Solution for Enterprises' award and we congratulate the team on their well-deserved award win."
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year's program attracted more than 2,750 nominations from over 15 different countries throughout the world.
"Built specifically for enterprise marketers, the Cheetah Digital Customer Engagement Suite combines the depth and breadth of a robust data platform with real-time cross-channel execution capabilities, in a single unified solution to manage the consumer relationship throughout the entire lifecycle," said Sameer Kazi, CEO, Cheetah Digital. "It's all about empowering marketers to execute on customer data, understand their customers, and deliver personalization at scale, and we are proud to receive this industry recognition in validation of our success and innovation in the space."
The Cheetah Engagement Data Platform uses real-time APIs and high-speed batch interfaces to ingest member data, analyzing it across every channel and unifying it into a single customer view. As new data is captured, the Engagement Data Platform continuously updates the customer profile, generating new insights and predictions while applying machine learning models to inform downstream campaigns and programs to increase their relevance and value to consumers by delivering the next best action. For every engagement, the solution captures more data and brings that back to the customer profile where, over time, it can continuously and progressively enhance the customer experience.
The Cheetah Digital Customer Engagement Suite also includes streaming data ingestion, one to one marketing - such as personalized content for each customer based individually, a trigger engine that can drive actions off of native or custom events, activities, and transactions, and Smart Messaging which includes a unified sending framework across all channels. Additionally, integrated Machine Learning provides propensity scoring, personas, and send time optimization. Lastly, the solution showcases audience segmentation where audiences can be built leveraging all sources of customer data.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
About Cheetah Digital
Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world's best brands, including Hilton, Neiman Marcus, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. To learn more, visit cheetahdigital.com.
SOURCE MarTech Breakthrough
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