Child Care Businesses Reach New Customers Through Welcome Wagon's New Mover Marketing Program
By greeting new movers within the local community with compelling offers, child care businesses can grow enrollment and serve as a helpful and nurturing source for both children and parents as they transition and adjust in their new surroundings.
FORT LAUDERDALE, Fla., Aug. 27, 2019 /PRNewswire-PRWeb/ -- By greeting new movers within the local community with compelling offers, child care businesses can grow enrollment and serve as a helpful and nurturing source for both children and parents as they transition and adjust in their new surroundings.
Since 1928, Welcome Wagon has been introducing new movers to businesses, including child care services, in their local community and has welcomed over 100 million households. Though originally greeting movers by going door-to-door with physical gift baskets, Welcome Wagon now offers child care businesses unique digital and print marketing solutions targeting new homeowners and movers within the local community.
As 35 million people move in the US each year, Welcome Wagon's marketing solutions have pinpointed ways to reach these new movers in local neighborhoods to introduce them to businesses that will benefit them most.
With over 40% of households with two adults having children, child care services will be an initial need for new movers as they settle into their new surroundings and routines. Amidst the stresses of moving and balancing the demands of work and family life, parents need a local child care service they can trust to look after children of all ages. With the legacy and trust Welcome Wagon has instilled in Americans for over 91 years, their endorsement of the child care company in their program gives new movers confidence to reach out and learn more about the great services they have to offer.
"We understand the need for child care businesses to constantly reach new customers as children grow and eventually age out. Our direct mail and digital marketing initiatives offer a unique solution for this industry to reach a new audience before their competition does," said Steve Goodman, CEO of Welcome Wagon.
Through the Welcome Wagon Gift Book, child care businesses can place a compelling offer showcasing their services, all while not having to worry about their competitors being on the next page. For even more awareness, Welcome Wagon follows up with the Especially For You Book 90 days after move in to reach those movers as they are more settled and ready to make decisions.
With Welcome Wagon's unique Digital Marketing Program, child care businesses can effortlessly create a total online presence, increase their discoverability and strengthen their online reputation. With multi-channel online advertising, such as social media marketing, new mover email marketing, and inclusion in the online directory and mobile app, child care businesses reach their local community and win new customers.
More about Welcome Wagon
Welcome Wagon was created in 1928 to embody the spirit of warm hospitality and welcome. Now in their 91st year, Welcome Wagon continues this mission, helping to create lasting relationships between new movers and local businesses. Their goal is to assist people in saving money, growing their business, and helping the local economy prosper. For more information on Welcome Wagon, visit https://www.welcomewagon.com/.
For career opportunities, visit https://www.welcomewagon.com/careers/
SOURCE Welcome Wagon
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