Inspired by the recent gender-reveal party craze, Chino Valley Ranchers releases a comedic portrayal you won't believe!
COLTON, Calif. , July 26, 2022 /PRNewswire-PRWeb/ -- Odds are that you wouldn't link the eggs in your breakfast burrito with really great internet content. But in the case of Chino Valley Ranchers (CVR), memorable internet content is as elemental as chickens foraging in pastures and California sunshine.
CVR's Chris Nichols studied illustration at Otis College of Art and Design before joining the family business. "Art, content and making people feel good is very much a part of who are. So if we can make you laugh and become a bright spot in your day with both our product and our message, then we've accomplished our goal."
With the company's emphasis on creative branding, CVR counts on digital marketing agency Big Chief Creative Media to give it a bold voice. Big Chief's last ad campaign for CVR, "Can't Beat 'Em," featured fitness superstar/Onnit athlete Eric Leija in a pun-laden "fight night" scenario with a humorous surprise ending. The campaign was a huge success, with more than 1.5 million views worldwide.
CVR has done it again, this time with a piece titled "Special Delivery," a play on words that alludes to both an expected delivery and a literal package delivery. The storyline, inspired by the recent gender-reveal party craze, is a comedic portrayal of a delivery driver lured by a "Come on in!" sign posted on the front door and the delicious treats beckoning from the table. He enters just as the party reaches its climax and then has a farcical "need to get away" moment.
Nichols describes "Special Delivery" as an ode to the old "Got Milk" ads. "As a family-owned business for three generations, we like to think of ourselves as a pretty fun group. We want our marketing to be fun too. The egg category has been historically traditional and we look to shake things up with a sense of humor. We hope our customers enjoy this commercial."
About Chino Valley Ranchers:
A family-owned company founded in the 1950s, Chino Valley Ranchers is dedicated to bringing the freshest, healthiest and best-tasting eggs to your table. The Nichols family considers its chickens part of the family, and they treat them accordingly. As an accredited California Certified Organic Farmers (CCOF) organic provider, Chino Valley Ranchers' hens are fed the finest organic, non-GMO grains and seeds from certified pesticide-free fields. Chickens are raised both cage-free and pasture-raised, free to roam in and out of doors with unlimited access to fresh food and water. Chino Valley Ranchers eggs are certified by American Humane and carry the American Humane Certified seal.
Learn more about Chino Valley Ranchers' pastoral paradise at: https://www.chinovalleyranchers.com.
Media Contact
Alex Ribble, Big Chief Creative Media, 1 714-794-2226, [email protected]
SOURCE Chino Valley Ranchers
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