CI Firm Proactive Worldwide Leads Virtual Panel on Virtual Conference Monitoring During COVID-19

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Leading competitive intelligence group Proactive Worldwide (PWW) is addressing best practices in virtual conferences as well as virtual conference monitoring at the Pharma CI Conference and Exhibition

Leading competitive intelligence group Proactive Worldwide (PWW) is addressing best practices in virtual conferences as well as virtual conference monitoring at the Pharma CI Conference and Exhibition, conducted, unsurprisingly, in virtual format on September 29-October 1, 2020. Given the near-total drop in on-site conferences held in 2020 due to the COVID-19 pandemic, the Healthcare and Life Sciences sector, which depends heavily on conference attendance and the competitive intelligence these events offer, must find new approaches to drive their business strategy forward.

PWW’s Associate Vice President of its Healthcare and Life Sciences division, Paul McDonald, Ph.D., explained that while the stages of meeting planning and execution haven’t changed, what people can expect, in relation to what goes on prior, during, and after these events has by necessity taken a dramatic shift. Speaking on Day 2 (September 30, 2020) of the conference, he joked, “The good news is you won’t get lost at a virtual conference. The bad news is you won’t get your 10,000 steps in.”

McDonald added that assimilating today’s currently remote workforce practices into more streamlined, web-based conference models may actually provide a worthwhile experience with more readily accessible online data to simplify monitoring support. “Good event planners and CI practices are key to success, mitigating chaos in terms of presenters, presentation materials, online registration/attendance tracking, virtual exhibitors, and post-conference documentation or handouts,” he stressed.

There is still time to register for PWW’s informative panel on adjusting to and maximizing the value of virtual conference monitoring on September 30. For more information or to register for this virtual conference event, please click on the following link: http://usa.pharmaciconference.com/.

About Proactive Worldwide:
Proactive Worldwide is one of the world’s leading market intelligence agencies helping top-tier organizations understand vulnerabilities, better predict market shifts, and plan for growth with confidence. We examine competitors, suppliers, customers, regulatory issues, and more—through advanced competitive, market, and customer intelligence—to deliver a more complete picture of the decision-making environment with a far-reaching perspective that uncovers hidden opportunities and key threats.

With 25 years of experience, we leverage our proprietary methodology, a deep bench of researchers and analysts, and in-house industry specialists to produce insights that have real impact. For more check us out at http://www.proactiveworldwide.com.

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Kelley Loiacono
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