CI Guerilla Warfare: InfoDesk Announces Second Competitive Intelligence Webinar
Tarrytown, NY (PRWEB) October 10, 2014 -- “CI Guerilla Warfare: Winning the Hearts and Minds of Senior Leadership,” the second webinar in the complimentary three-part webinar series on competitive intelligence (CI), will be held on Thursday, November 13, at 11 a.m. EST.
During the webinar, Scott Leeb, Global Head for KM & CI Services, Mind-Alliance, will explore why CI professionals often lack senior management support for their critical projects and what they can do to bolster their success rate with executives.
Learn more and register online.
The CI webinar series was developed in response to a recent InfoDesk social media poll of CI practitioners. The poll asked members of more than 250 social media CI groups to identify their top challenges. According to the respondents, their major challenges were: 1) how to assess the effectiveness and value of CI program; 2) getting senior management support for CI projects; and 3) developing focused monitoring efforts. The webinar series will address all of these topics.
“Helping senior leadership see the value of competitive intelligence can be extremely challenging,” said Sterling Stites, InfoDesk CEO. “This webinar is intended to give CI practitioners some practical strategies to get the support they need.”
For CI professionals, success hinges not only on access to senior leadership but also the ability to influence leaders once they have their attention. In this webinar, Scott Leeb will discuss how CI professionals can get their senior management teams onboard and improve their chances of success.
According to Leeb, “access seems to be the easier part of the equation since it can be granted by virtue of [the CI practitioner’s] position in the organization.” On the other hand, he says, “gaining visibility, traction and credibility is much more difficult.”
The key takeaways of this webinar will be: 1) how to identify common pitfalls when communicating with senior leadership; 2) developing strategies for high impact deliverables; and 3) methods for engaging senior leadership.
Over the past 15 years, Scott Leeb has created and managed the global business intelligence programs at four Fortune 500 companies (Ingram Micro, KPMG, McGraw-Hill and Prudential) and a leading international philanthropy (The Rockefeller Foundation). In 2011 he served as President of SCIP, a 2500+ member global organization of choice for professionals engaged in competitive intelligence and related disciplines.
“Scott is not only very experienced, but he is also a great speaker,” said Barbie Keiser, webinar moderator and information resources management consultant. According to Keiser, garnering senior management support “employs an entirely different skill set than performing CI research.” For that reason, she said, “This is an extremely important topic, rarely covered in such practical terms, applicable by novice CI practitioners and seasoned veterans alike.”
The first webinar, “’Breaking CI’ - Everything You Ever Wanted to Know About Planning and Establishing a Successful CI Monitoring Program,” will be held on Tuesday, October 14, at 11 a.m. EDT. During the webinar, Arjan Singh will share his experiences, highlighting what works and what doesn’t. Learn more and register online.
The third and final webinar is planned for early December and will focus on how metrics can be used to assess the effectiveness and value of a CI program and how to determine which metrics are most appropriate to use for your organization. More details will be made available shortly on the InfoDesk Blog (http://blog.infodesk.com)
About InfoDesk
InfoDesk (http://www.infodesk.com) provides information management and sharing solutions that consolidates all types of content on one platform so organizations can deliver relevant content to users the way they work. Our easily customizable solutions include newsletters, alerts, portals and search. For more than fifteen years InfoDesk has helped some of the largest multinational corporations, top government agencies and media companies integrate, deliver and share large volumes of information more effectively. InfoDesk is based in Tarrytown, NY with offices in London and Washington DC.
Sean Smith, InfoDesk, http://www.infodesk.com, +1 (914) 798-2432, [email protected]
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