Fast-growing fashion company adopts Centric PLM to support rapid company expansion
CAMPBELL, Calif., Jan. 7, 2025 /PRNewswire-PRWeb/ -- Centric Software® is pleased to announce that CIEBON, the fashion company has selected Centric PLM™ to boost collaboration and speed to market. Centric Software provides retailers and brands the most innovative end-to-end product lifecycle enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, footwear, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.
Based in Los Angeles, California, CIEBON was established in 2021. This contemporary womenswear brand seamlessly merges modern femininity with effortless chic, from dresses to sportswear. Showcased in seasonal collections, CIEBON stands out for its unexpected details and luxurious fabrics, offering a curated selection of statement pieces and elevated ready-to-wear designs. The brand's collections are available in upscale boutiques, department stores and online.
Daniel Banaga, Creative Director at CIEBON describes how the growth of the business outpaced the growth of the team. Banaga described the tools they used when the company first started as 'rudimentary'. "We had to learn all the technical know-how and how to do all the integrations with our ERP system. That took a lot of time away from building the business and focusing on the brand," he explains. Implementing Centric PLM will allow for freedom of tedious tasks shifting focus to collection inspiration and design enabling overall growth of the business.
The brand is renowned for creating custom fabrics with vivid prints and in-house embroidery designs. Banaga explains, "We develop all our embroidery in-house and having a material library for base fabrics and artwork in our colorways will be an incredible asset. It allows us to revisit past designs and reinvent them in fresh, new ways—it's truly a game changer. With these essentials organized in our PLM, creating new designs or updated versions of existing ones will be seamless and efficient."
Founder and CEO Charlene Xie says, "I wanted things in a very particular way to offer unique, colorful pieces made with rich fabrics. We are grateful boutiques and retailers appreciated that and it is why we've grown so quickly." It was this growth that propelled the company to look for a PLM solution.
CIEBON identified bottlenecks and misaligned communication as significant pain points. Banaga shares, "Fashion is so time sensitive that if you're not organized and don't have all your ducks in a row, you end up suffering the consequences at some point—immediately or down the road. Having a reliable source of information is critical. With our small team moving quickly, effective communication can be a challenge. We needed a centralized system to ensure accurate, up-to-date information and track changes and progress seamlessly. That level of visibility is critical for staying aligned and driving our work forward." Banaga continues, "One of the main draws for us was the Centric vendor portal. With overseas suppliers, communication over email can get muddied. We needed the ability to see what's happening on the vendor's side and to track the progress and changes...Being able to communicate all the changes and all the comments, especially to our vendors—fabric mills and garment companies—is huge. There are numerous collaborations that need to happen. Every minute counts when it comes to what we're doing. Being organized is key."
CIEBON did the research and found Centric Software to be an expert in the PLM industry. Banaga says, "When we saw that first Centric PLM demo, it was pretty clear that's what we were missing and what we needed to keep growing."
President of Centric Software Fabrice Canonge says, "We are proud to welcome CIEBON, an exciting, emerging fashion brand, to the Centric Software community. They are poised for huge growth and Centric PLM is the perfect tool to enable that growth by organizing data, improving collaboration with vendors and speeding time to market, leaving them to focus on creativity and innovation."
Learn more about Centric Software
See Centric AI-Powered Solutions in action at NRF 2025, Booth #6257
CIEBON (http://www.ciebon.com)
CIEBON is a Los Angeles based and Asian owned contemporary womenswear brand that blends modern femininity with effortless chic. Presented in seasonal collections, the brand features unexpected detailing and lush fabrics in a range of statement pieces and elevated ready-to-wear.
Media Contact
Aurore Evee, Centric Software, +16479155377, [email protected], www.centricsoftware.com
SOURCE Centric Software
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