The CircleRock brand represents a renewed ideal: to partner with U.S. artisan manufacturers nationwide to create an updated American style for today's man," says Paul Grangaard, CircleRock founder and CEO.
MINNEAPOLIS (PRWEB) September 09, 2019
CircleRock, a startup menswear brand featuring Made in USA apparel and accessories, has opened a brand new retail store experience in the Linden Hills neighborhood of Southwest Minneapolis. More than a store, the CircleRock “House of Style” embodies the company’s Uniquely American mission: To provide superior quality for an incredible value, and to help today’s man up his style game.
In addition to the latest Circle Rock attire – from fully-customizable dress shirts made in North Carolina, to one-of-a-kind Harris Tweed zip vests made in New York, to sweaters knit in Minnesota – the store will offer on-site tailoring, free style consultations, a beer garden, plus regular programming and events.
“The CircleRock brand represents a renewed ideal: to partner with U.S. artisan manufacturers nationwide to create an updated American style for today’s man. Our goal is to help men look smart and stand out from the crowd – whether they’re in a casual or formal workplace, attending a concert or out to dinner,” says Paul Grangaard, CircleRock’s founder and CEO (and former CEO of Allen Edmonds). “As an aspirational, lifestyle brand, we knew our store also had to stand out from the crowd. That’s why the House of Style will provide unrivaled, personalized service to our customers, and be a place for men and their ‘Circle’ to grow, learn and enjoy spending time together.”
The House of Style store, located at 3413 W. 44th St., Minneapolis, is open Tuesday through Sunday, and by appointment at 833-CIR-ROCK. Expert tailoring is offered on site by Stitched Up, a locally-owned tailoring business with locations in New York and Los Angeles. CircleRock’s expert staffers also provide free style consultations to suggest pairing combinations and identify wardrobe gaps so customers up their style game – which scientific studies show can improve performance, both personally and professionally.
Beyond looking better, CircleRock also strives to help men be better and do better by delivering articles and videos about life, career advice and style in a blog and monthly e-magazine. The goal for the House of Style is to bring that ethos to life with events and special guests. On tap in coming months:
- “Make the Perfect Moscow Mule (and other fun drinks)” – A Night with the Twin Cities’ Top Bartender, Trish Gavin
- “How Tight is Too Tight (and other fashion faux pas)” – A Night with the Doctor of Style, CircleRock’s Mark McNeill
- “Raising Kids of Character” – Joe Cavanaugh, Youth Frontiers
- “21st Century Career Management” – CEO Speaker TBD
- Wine and Cheese Tastings/Pairings – A Stylish Date Night with Your Partner
The opening of the House of Style times with the arrival of CircleRock’s Fall Collection featuring pieces such as an Innsbruck blazer with ultrasuede accents, ribbed, quarter-zip sweaters and customizable, make-it-your-way dress shirts. CircleRock’s Fall Collection also includes something entirely new that’s designed to elevate the everyday: a new kind of vest that’s made of suit-quality materials and legendary, Harris Tweed that’s hand-woven in the outer Hebride Isles of Scotland.
“Vests are everywhere in the workplace these days – from cubicles to corner offices, from Sand Hill Road to Wall Street,” says Grangaard. “While outdoor vests are great for golf or hiking, you wouldn’t want to wear golf shoes or hiking boots to the office or on a date night. So, CircleRock is bringing a whole new level of style to vests that we believe our customers are going to love.”
CircleRock is an Edina, Minn.-based menswear brand that features Made in USA apparel and accessories available online at http://www.circlerock.com and at its House of Style store, 3413 W. 44th St., Minneapolis. CircleRock’s Uniquely American mission is to provide superior quality for an incredible value, and to help today’s man up his style game. And beyond helping today’s man look better, CircleRock aspires to help them be better and do better by delivering articles and videos about life, career advice and style in our monthly e-magazine and via the “In the Circle” blog. Go to http://www.circlerock.com to subscribe and join the Circle. CircleRock is an official partner of the Minnesota United FC, providing off-the-pitch clothing like CircleRock’s Signature Blue Suit for players and coaches. To learn more or to schedule an appointment at the House of Style, call 1-833-CIR-ROCK or email us at firstname.lastname@example.org.