Cisco Webex Named Official "Video Conferencing Technology" of Spartan
Cisco Webex has partnered with Spartan, the world's leading endurance and extreme wellness brand, becoming its Official "Video Conferencing Technology." Focused on digital content, the partnership will see the global leader in video conferencing software and devices power Spartan's internal and community-facing group and peer-to-peer video chats, which were largely created in response to COVID-19's effects on the health and wellness industry.
BOSTON, Aug. 12, 2020 /PRNewswire-PRWeb/ -- Cisco Webex has partnered with Spartan, the world's leading endurance and extreme wellness brand, becoming its Official "Video Conferencing Technology." Focused on digital content, the partnership will see the global leader in video conferencing software and devices power Spartan's internal and community-facing group and peer-to-peer video chats, which were largely created in response to COVID-19's effects on the health and wellness industry.
"As businesses across the world evolve while adapting to the 'new normal' we've turned Spartan's event-based business into an online content engine that keeps our community connected and inspired," said Spartan's VP of Global Partnerships Ian Lawson. "We're thrilled to have Cisco Webex join our mission to transform 100 million lives, providing Spartan with the best video conferencing software available to interact with our passionate community and employees."
Keeping employees, heads of state, healthcare providers and many more securely connected and productive is at the heart of what Cisco Webex does. Even before the pandemic, Cisco was one of the world's largest collaboration providers, supporting nearly half the world's video conferencing. The partnership will give Spartan's community and employees the same great Cisco Webex video experience enjoyed by so many worldwide. It will integrate as the video platform for part of Spartan's digital programming, including its founder and CEO Joe De Sena's morning training routine on Facebook and Instagram, his Unbreakable CEO content series and the long-running SpartanUp podcast. Spartan will also use Webex for community Q&A sessions with its pro athletes, trainers and executives, and for internal video conferencing needs, including a weekly town-hall discussion with employees.
"We are truly excited to be powering such an impactful and motivated platform as Spartan, helping them stay connected with their audience," said Cory Treffiletti, Head of Global Demand Gen Marketing for Cisco and Webex. "95% of the Fortune 500 use Cisco collaboration because they know how important it is to be safe, secure and connected. The Spartan audience is made up of the same kind of strong, ambitious, leadership-oriented people who know the value of staying active and productive during these times."
Cisco Webex is the global leader in video conferencing software and devices, delivering simple, reliable and secure solutions that let you collaborate and get work done, anywhere. Discover more at webex.com.
Spartan developed its UNBREAKABLE content engine as a result of its digital pivot amidst the COVID-19 pandemic. The platform features a schedule of live and on-demand at-home workouts and wellness content with Spartan's roster of influencers, virtual race events and episodic content.
Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital Content and Community Platform. With more than 250 events across more than 40 countries on six continents, Spartan is the world's leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.
SOURCE Spartan
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