Civicom Commentary in GRIT Report: Successfully Curating Online Qual is Now the Greatest Challenge

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Leading global marketing research services provider Civicom® is a featured commentary writer in the latest edition of the GreenBook Research Industry Trends (GRIT) Report.

Read Civicom's commentary in the latest GRIT Report for Q3-Q4 2018
With the right tools, such as Glide Central™ from Civicom Marketing Research Services, qualitative researchers can cope with the challenge of carefully curating content to produce reports that can effectively hold the attention of any client demographic.

Leading global marketing research services provider Civicom® is a featured commentary writer in the latest edition of the GreenBook Research Industry Trends (GRIT) Report.

The GRIT Report is an invaluable exploratory and strategic guide drawn from a comprehensive survey on the market research industry. The recently released findings, derived from data collected in Q3 and Q4 of 2018, covers both traditional and innovative market research trends and challenges crucial to the progress of the sector. The latest edition of the GreenBook report tackles the evolving role of the modern researcher, adoption of emerging methods, and also buzz topics such as automation or AI, among many others.

As a leading provider of marketing research services worldwide, Civicom continues to be at the forefront of developing solutions using the latest technologies to enhance the market research process. For the past few years, Civicom has consistently participated alongside industry experts in discussions, also spearheaded by GreenBook, on challenges and game-changers in the insights industry.

In Civicom’s commentary in the latest GRIT report, Rebecca West, Global Vice President of Marketing Research Services, weighs in on the difficult task researchers face when trying to present reports to an audience inundated by an endless barrage of media content. West points out that successfully curating online qual is now the greatest challenge for researchers – in today’s “short-clip visual environment,” where almost everyone is conditioned to getting information instantly, insight professionals face the pressure of making a stronger impression in a shorter period of time. She reminds readers about the effect of proper content curation in reporting results: “The last thing you want is a client audience that ignores the fruits of your labor.”

West also writes that adoption of a video management and curation tool such as Glide Central™ is key in efficiently piecing together data and producing impactful reports, citing that solving the pain points of curating the overwhelming amount of video content from qualitative research is a significant issue researchers often find themselves tackling.

Civicom’s commentary can be read in full in the latest edition of the GRIT report, now available for download via GreenBook’s website at

About GreenBook

The GreenBook Worldwide Directories is a project of the New York AMA (American Marketing Association) Communication Services, Inc., a wholly owned subsidiary of the New York American Marketing Association. GreenBook provides a listing of market research suppliers in two volumes. Volume One features companies that offer online advertising, brand and media research, and specialized research for major industries like financial, healthcare, retail, technology and telecommunications. The second volume features companies that offer focus group moderation, and qualitative research services such as recruiting, moderating, videoconferencing, internet broadcasting, usability testing, etc. The GreenBook online directory can be found at

About Civicom Marketing Research Services

Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight™ Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, offering geolocation plus offline accessibility for places where there is no data connection.

Civicom ThoughtLight™ works with both iOS and Android and is a useful tool for shopper insights, audio diaries and patient journeys. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™. Civicom Marketing Research Services and Schlesinger Group have now joined together in a strategic alliance to mutually serve the needs of clients needing web-enabled IDIs and focus groups combined with high quality recruiting services. All of these services are available in Spanish, as well as English, and multiple other languages.

Glide Central™ is an online media management platform designed to solve the organizational pain points of digesting the overwhelming amount of video and audio that is generated during qualitative research. Glide eliminates much of the manual, tedious video curation process by efficiently streamlining every step within one platform. Researchers can view recordings, create tags, produce transcripts, make clips, and harvest key insights. Accelerate your analysis and improve the turn-around time of delivering impactful reports. Glide Central was developed by Civicom Marketing Research Services with the overburdened research professional in mind.

Civicom Marketing Research Services continues to be at the forefront of innovation and new strategies in marketing research, actively participating in various conferences and networks that engage in developing new techniques with the latest technologies globally. Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”

Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and roll-out of new services.

To learn more, email Civicom® at inquire(at)civicommrs(dot)com or call +1-203-413-2423.

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