CJ Bibigo Brings Authentic Korean Flavors to KCON NY

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CJ Bibigo’s Innovative Menu Featuring Korean Inspired Grab-and Go Snacks Set to Delight Attendees

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Bibigo, Korea’s #1 food brand, is set to surprise and delight attendees at this year’s highly anticipated convention, as they bring the innovative and immersive grab-and-go specialties that have made them a fan-favorite around the globe. On July 6th- 7th, attendees will experience Korean culture at the Javits Center through pop music, fashion, food and more at KCON NY. As a sponsor of KCON, Bibigo’s mission is to lead Korean food globalization by touting the excellence and authenticity of Korean food in the U.S. and around the world and connect with millennial consumers through immersive activations.

Consumers will have the opportunity to try Bibigo’s authentic recipes and engage with the brand through giveaways, activations and sampling at the Bibigo pavilion. Through a series of photo opportunities, sweepstakes and events, fans will snap, tag and upload a photo of themselves at the Bibigo activation for a chance to win KCON concert tickets and red-carpet passes. Four lucky winners will be selected every night and will receive a pair of tickets each. Attendees will also have the opportunity to play Bibigo Plinko game for a chance to win branded items including pop-sockets, pens, backpacks and try Bibigo’s signature Bibi-Cone, a cone-shaped beef Bulgogi bibimbap wrapped in a crispy, oven-baked seaweed and rice paper shell. Additionally, fans will get a taste of Bibigo’s exclusive menu showcasing Korean-inspired dishes with a spin on American favorites including fried mini wontons, Mandu and Go-chu Jang sauces at food sampling stations.

Bibigo’s official sponsorship of KCON provides an opportunity to engage with millennial Korean-culture enthusiasts and share the brand’s offerings and authentic Korean flavor around the world. Additional KCON sponsorships include KCON LA in August 15-18.

About CJ Group:
CheilJedang (CJ) was founded in Korea in 1953 specializing in food products. Since then, the company has grown into a global lifestyle brand with an innovative business portfolio built around four core sectors: Food & Food Service, Biotechnology, Retail & Logistics, and Entertainment & Media. CJ strives to inspire a new life of health, happiness, and convenience through its diverse array of products and services. From introducing convenient ways to enjoy new and exciting flavors to creating on-trend products and unique 'shoppertainment' (shopping + entertainment) experiences, CJ is at the forefront of innovating lifestyles worldwide. For more information, please visit http://www.cjamerica.com.

About Bibigo:
Founded in 2010, Bibigo is a global brand created by CJ, Korea’s #1 food company. With over sixty years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. Bibigo takes 5000 years of delicious cuisine and updates it for today’s modern, non-stop lifestyles. That’s why the name combines the Korean word “bibim,” from a long cultural tradition of “mixed” flavors, with the English word “go.” Inspired by authentic recipes, Bibigo makes the exciting tastes of Korean cuisine easily accessible with offerings in both grocery stores and restaurants in South Korea, America, and around the world. Bibigo brand represents global K-Style Food and CJ’s new lifestyle. For more information, please visit http://www.bibigousa.com.
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Paola Cuevas
CIIC
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