CJ ‘bibigo’ Sponsors Players Championship with Flavors of Korean Cuisine March 12 – 17

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As the exclusive Korean cuisine sponsor, CJ ‘bibigo’s’ chef inspired menu featuring Korean inspired grab-and-go snacks set to surprise and delight this year’s attendees

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‘bibigo,’ a global brand created by CJ CheilJedang, Korea’s #1 food company, is set to become the go-to for Korean food in the US as their innovative dishes and delicious combinations have made it an immersive dining experience. Following their Genesis Open success, bibigo will be offering their finger-food specialties at this year’s Players Championship, March 12 – 17, with a special media tasting event on March 12 at 2:30 pm.

The Players Championship affords bibigo the opportunity to continue to grow into a global brand representing CJ. As the only Korean concession sponsor of the PGA, their mission is to lead Korean food globalization by using ‘bibigo’ to tout the excellence and legitimacy of Korean food in the US and around the world.

Located in Palm Valley Village, bibigo’s Players Championship concession will feature traditional grab-and-go style food items with a modern twist. Attendees will be able to taste bibigo’s exclusive menu showcasing snacks that are inspired by Korean flavors – offering a Korean spin on American favorites, including the world-famous Bibi-Cone, Korean Fried Chicken Bites, Korean Galbi Tacos, Crispy Mandu, Yuzu Mint Punch and Cheese Wonton Fries.

Bibigo has also organized fan-signing events. The first will take place at the concession booth on March 13 at 2:30 pm with affiliated golfers Si- Woo Kim and Ben An. In addition, a snack sampling + autograph session with a cap giveaway with golfers Sung Jae Im and Sung Kang will take place on March 14 at 3:00 pm at the Volunteer Village.

CJ ‘s official sponsorship of the Players Championship provided an opportunity to promote ‘bibigo’ around the world. Additional PGA tour sponsorships this year include the US Open in June and the 3M Open in July.

Special Note to Press:
To attend our special media tasting event on March 12 and/or for interviews or additional information on bibigo’s Players Sponsorship, please contact pcuevas@ciicnews.com or 845-358-3920 x18.

About CJ Group:
CheilJedang (CJ) was founded in Korea in 1953 specializing in food products. Since then, the company has grown into a global lifestyle brand with an innovative business portfolio built around four core sectors: Food & Food Service, Biotechnology, Retail & Logistics, and Entertainment & Media. CJ strives to inspire a new life of health, happiness, and convenience through its diverse array of products and services. From introducing convenient ways to enjoy new and exciting flavors to creating on-trend products and unique 'shoppertainment' (shopping + entertainment) experiences, CJ is at the forefront of innovating lifestyles worldwide. For more information, please visit http://www.cjamerica.com.

About bibigo:
Founded in 2010, “bibigo” is a global brand created by CJ, Korea’s #1 food company. With over sixty years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. “bibigo” takes 5000 years of delicious cuisine and updates it for today’s modern, non-stop lifestyles. That’s why the name combines the Korean word “bibim,” from a long cultural tradition of “mixed” flavors, with the English word “go.” Inspired by authentic recipes, “bibigo” makes the exciting tastes of Korean cuisine easily accessible with offerings in both grocery stores and restaurants in South Korea, America, and around the world. “bibigo” brand represents global K-Style Food and CJ’s new lifestyle. For more information, please visit http://www.bibigousa.com.

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Paola Cuevas
CIIC
+1 8453583920 Ext: 18
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