Claritas unveils 2025 Hispanic report
CINCINNATI, Oct. 8, 2025 /PRNewswire-PRWeb/ -- Claritas, a leading marketing optimization platform, today announced the release of its highly anticipated 2025 Hispanic Market Report, offering marketers and brands unparalleled insight into the demographics, behaviors, preferences, and economic power of Hispanic consumers across the United States.
The report, which leverages Claritas' proprietary Identity Graph, CultureCode® Hispanicity TM segmentation, and over 10,000 predictive behavioral indicators, reveals that Hispanic households are projected to contribute nearly $2.7 million in remaining average household cumulative life spending—underscoring their growing economic influence.
"This report is more than a data set—its a roadmap for marketers who want to authentically and effectively engage the Hispanic community," said Ron Cohen, SVP of Practice Leadership at Claritas. "The Hispanic market is not monolithic. Our report breaks down acculturation, language preference, cultural retention, and media consumption patterns to help marketers reach their audience with precision and respect."
Key Highlights from the 2025 Report:
- The U.S. Hispanic population has grown by 89% since 2000 and is projected to exceed 74 million by 2028.
- Remaining lifetime spending per Hispanic household is estimated at $2.45 million, up from $2.3M last year.
- 80% of Hispanic households are under age 45, making them a key audience for future brand loyalty and growth.
- Younger, bilingual, and bicultural segments continue to drive digital adoption and consumer trends—particularly across audio, CTV, and mobile platforms.
- 74% of Hispanic adults speak both English and Spanish, presenting unique bilingual targeting opportunities for marketers.
- Hispanic consumers over-index in digital media usage, particularly in streaming audio, video, and mobile shopping behaviors, creating high-performing touchpoints across the customer journey.
- Multigenerational households are more common among Hispanics, influencing purchasing decisions across categories such as food, CPG, insurance, and financial services.
With customizable Hispanicity models, marketers can now segment and activate audiences based on degree of acculturation, language preference, socioeconomic status, and even country of origin. This enables privacy-compliant targeting and personalization that delivers higher ROI across channels—from direct mail to digital audio to OTT/CTV.
The 2025 Hispanic Market Report is essential reading for marketers seeking to understand and reach this diverse, dynamic audience with cultural fluency and measurable impact. Click here to download the full report.
For more information, visit www.claritas.com.
About Claritas
Claritas is an integrated marketing optimization platform. For performance-driven marketers, Claritas delivers superior, measurable ROI by continuously optimizing audience, creative, and media decisions at every customer touchpoint — all outside the limitations of walled gardens. By combining our patented AI, privacy-compliant Identity Graph, and closed-loop attribution, Claritas empowers brands to gain full visibility into who they're reaching, how they're engaging, and what's truly driving conversions — across all channels, not just within closed ecosystems. Independent benchmarks show Claritas drives up to 20 percent higher incremental ROAS and achieves match rates two to three times greater than competing solutions, proving we outperform the field where it matters most: bottom-line growth and efficiency. Learn more at www.claritas.com.
Media Contact
Cort Irish, Claritas, 1 4024157764, [email protected], https://www.claritas.com/
SOURCE Claritas
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