Classic Brands Flies Toward Efficiency with Centric SMB

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Classic Brands’ growth prompts a move to Centric Software® for proficiency in product lifecycle management.

Centric PLM, Consumer Goods PLM

Classic Brands Flies Toward Efficiency with Centric SMB

Centric SMB does everything that we need it to do. It will help us with productivity in our day-to-day work and we will be able to continue to grow with it, and it will be able to grow with us.

Classic Brands, the designer, manufacturer and distributor of wild bird feeders and birding products, has selected Centric Software®’s Product Lifecycle Management (PLM) solution for emerging brands, Centric SMB. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Based in Denver, Colorado and founded in 2010, Classic Brands has several lines of feeders and related birding supplies. They are an enthusiastic group of dedicated wild bird aficionados who employ innovative engineering and extensive field-testing on their products, which can be found on the shelves of many major retailers.

Classic Brands has been growing rapidly in terms of sales and breadth. Their existing project management system was reaching its limits. They required a solution to manage their increasing number of product lines, speed up their development process and create workflow efficiencies.

Lindsey Nifong, marketing director of Classic Brands says, “We thought the system we were utilizing was sufficient, but we got to a point where it was not. We needed to find something else to support goals of expanding our product line and eCommerce.”

“Of the vendors we evaluated, Centric was best aligned with how we conduct our everyday business and with how we do our product development,” Nifong says. “We were looking for our product team to have their own management tool. We wanted something that is streamlined, that creates efficiencies, and can manage all the products that we have.”

An opportunity to have a conversation with another Denver-based Centric customer in the consumer / hard goods industry informed Classic Brands’ rigorous selection process. “It was really great to get their perspective on how they utilized Centric,” Nifong says.

Classic Brands decided to implement Centric SMB, a cloud-based PLM solution tailored for small to medium businesses.

Available on a subscription basis (SaaS), Centric SMB is designed to speed product development, optimize product costs and increase brand responsiveness. With access to the same proven technologies and industry know-how as big players, emerging brands set the foundation for future growth.

Nifong explains, “Centric SMB does everything that we need it to do. It will help us with productivity in our day-to-day work and we will be able to continue to grow with it, and it will be able to grow with us.”

“We are very pleased that Classic Brands has selected Centric SMB,” says Chris Groves, President and CEO of Centric Software. “Classic Brands is a leader in a specialized and important environmental space, bringing joy to bird enthusiasts near and far. We are excited to be working with them as they continue on their growth trajectory.”

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Classic Brands is a group of dedicated wild bird enthusiasts that want to help you “Make a World of Difference.” We have just the right feeders for your wild bird sanctuary. No matter where you live—a suburban oasis, a backyard deck or sprawling open country—we can help you attract the most birds. Our company is different because we design feeders that are based on consumer feedback and surveys, countless hours of field testing, and innovative product engineering. We design and manufacture with an unparalleled passion for what is best for the birds and for our customers.

In this world of constant demands and crazy pace, we want to help you reconnect with nature and feed your soul with something that’s also Making a World of Difference for the birds. So do something good for yourself, your family, your friends, and the environment. Just Feed Birds.

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Celia Newhouse
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