butter LONDON, a brand best known for their cheeky products and clean beauty must-haves, is expanding their makeup collection to include a new mascara with a lash-dulgent tubing formula! Soho Show Lengthening Tube Mascara features a groundbreaking tubing formulation that promotes longer, more volumized looking lashes with an easy, no-pull removal process.
ATLANTA, May 15, 2023 /PRNewswire-PRWeb/ -- butter LONDON, a brand best known for their cheeky products and clean beauty must-haves, is expanding their makeup collection to include a new mascara with a lash-dulgent tubing formula! Soho Show Lengthening Tube Mascara features a groundbreaking tubing formulation that promotes longer, more volumized looking lashes with an easy, no-pull removal process.
"The creation of the Soho Show mascara has been three years in the making and is a true labor of love," says EVP & butter LONDON Chief Marketing Officer, Julie Campbell. "The formula and wand deliver lusciously long lashes without feeling cakey or heavy. Soho Show has a waterproof-like wear and the most satisfying removal you will ever experience!"
The Soho Show Lengthening Tube Mascara wraps each individual lash in weightless, cashmere-like fibers for the look of major length and volume with a long-lasting flexible wear. The short, tightly packed bristles get close to the root of even the shortest lashes for an ultra-black, megawatt colour that pops! This show-stopping mascara is formulated with a lash-loving blend of Biotin, Shea Butter, and Panthenol for healthier looking eyelashes. Biotin is a powerhouse ingredient that promotes healthy lash growth and helps prevent lash fall out, while Shea Butter conditions and soothes lashes. Panthenol helps strengthen and restore shine for more volumized and longer looking lashes that are sure to add some drama to any look!
The difference between the tubing formula seen in Soho Show Lengthening Tube Mascara and other traditional mascaras is the amount of oils and waxes that are often included in each formula. Soho Show uses fibers that wrap around each lash individually, while traditional mascaras often paint layers of pigments onto lashes. Soho Show has an effortless removal process that easily removes with the use of warm water, no traditional makeup remover needed!
To apply Soho Show Lengthening Tube Mascara, start at the base of lashes and pull the mascara wand straight through from root to tip. One coat of Soho Show provides an instant wow effect, but additional coats add the look of intense definition, length, and lift without looking clumpy. To remove Soho Show, soak a cotton pad in warm water and hold onto eye for 5-10 seconds before gently sliding the mascara fibers from the lashes.
As always, Soho Show Lengthening Tube Mascara uses a formula that is free of fragrance, Sulfates, Mineral Oil and Parabens and is cruelty-free. To shop Soho Show and other bestselling nail care and beauty products, head to butterlondon.com
About butter LONDON
Founded in 2005 by a British entrepreneur and London's premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and better-for-you fashion sense to nail care. The trailblazing luxury approach—fueled with a skincare-inspired ingredient philosophy—quickly made butter LONDON a world-renowned, high-fashion 3-Free nail care brand. Today, we create fun, imaginative, good-for-you makeup, body and nail care products using the same ingenious Crafted with Skincare™ approach to formulations. Our nail collection is 10-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan. We believe beauty should leave you feeling happy and looking polished. butter LONDON is Feel Good Beauty® you can trust.
Media Contact
Kaitlyn Wells, Astral Brands, 678-303-3088, [email protected]
SOURCE butter LONDON
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